Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been re-appointed by active recovery footwear brand, OOFOS.

Having previously been engaged to support the brand from 2020 – 2022, the new brief sets even greater ambitions; seeking to expand OOFOS’ visibility and reach on a global scale, and drive awareness of the importance of active recovery as a broader topic.

Aspire PR’s strategic approach will centre on an effective, creative earned media strategy to lift the brand into the wider public’s consciousness, and communicate how the products can enhance active recovery across sports enthusiasts and broader consumers alike. Aspire’s dedicated outreach will seek to get the revolutionary products onto the feet of a variety of media, influential people and sporting teams; while utilising OOFOS’ expert voice across media to cement the brand’s position as pioneers in this space. Aspire will also engage and work with expert ambassadors to bring the products to life and further the reach to receptive audiences.

With new products due for SS24 and AW24, this year is set to be pivotal in the brand’s growth and level of international visibility, which Aspire will seek to play a key part in cultivating.

Commenting on the re-appointment, Kelly Cundell, International Marketing Director said: “As we move into an exciting period of growth for OOFOS we are delighted to have Aspire behind us to champion the brand in new and creative ways. Having worked together previously, we’re confident that they will deliver the level of awareness that our upcoming and current product lines deserve; as well as developing synergy between other markets on a global scale.”

Layla Smith, Aspire PR founder and managing director, added, “We have been fans of OOFOS – both personally and professionally – for many years now, owing to the comfort and effectiveness of their products. Having supported OOFOS previously we know that the feedback from our media and active community network is extremely positive, so to have the opportunity to support OOFOS in the next phase of their journey is one that really excites us. We’re looking forward to introducing OOFOS to new audiences and expanding reach for a brand we truly believe can make a difference to elite and everyday athletes, and those that just like to move!”

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