Aspire PR is delighted to announce leading waterproof accessories brand Sealskinz as a new client. The agency will be working with the UK company to help raise consumer awareness of its complete offering of hats, socks and gloves, differentiating it from competitor waterproof accessories brands.
Aspire’s campaign will focus heavily on media relations, combined with targeted influencer and ambassador strategies. Using Sealskinz’s British heritage and core values, the agency’s target is to elevate its already strong status in the outdoor, cycling and endurance sports industries here in the UK.
The Sealskinz brand is built upon some key fundamentals; a credible waterproof offering that continues to adapt and remain innovative, a product range that guarantees premium quality in every sense, and complete trust. Importantly, the company thrives off the fun and excitement of outdoor adventure.
Aspire will also aid Sealskinz in introducing its exciting upcoming Fusion Control™ to the world – a patented revolution in waterproof gloves. More will be shared about this innovative technology over the coming months.
Managing Director Layla Smith commented: “We are really pleased to be working with Sealskinz, who is known as the leader in the outdoor and waterproof accessories world by those who have tested and become fans of its products. As someone who cycles, runs and loves the outdoors, I can’t wait to get going.”
“We are planning a strong campaign-led plan to push the brand on even further, and our media outreach strategy plays a huge part in this. As an agency, we have a passion for exploring the great outdoors and living actively, and Sealskinz facilitate such passions with its innovation and commitment to quality.”
Sealskinz is known for its three-layer patented socks and its hats and gloves also use the same technology. The ability to keep the wet out and the warm in, without exception, is what makes Sealskinz products stand out from even its competitors.
Sealskinz launched the world’s first waterproof sock 17 years ago. From that day onwards, it has developed new technologies and used fabrics that have made its products world class. Because of this, Sealskinz claim to be the creators of the endurance accessories market. As the category has grown, the company has welcomed the competition and used it as motivation to be the very best it can be. Head to www.sealskinz.com for more.