Aspire PR is delighted to be supporting award-winning Raccoon Media Group with the launch of its exciting new European trade event – The International Running Expo (IRX)

Taking place in RAI Amsterdam in November 2025, IRX is set to be the biggest European expo for the B2B running market, attracting more than 6,000 running industry professionals, including senior decision makers, buyers and specifiers. The November timing will offer an excellent opportunity for the industry to together, reflect on the year’s developments and plan for what’s next.

The PR launch campaign kicks off now as Aspire works to bring UK and European media to Amsterdam on 6th November to mark the one-year countdown.  Set to be hosted by accomplished ultrarunner, author and ‘Peloton queen’ Susie Chan, the launch event will feature a keynote from the ultimate ‘ultramarathon man’ and author Dean Karnazes, named as one of the ‘100 Most Influential People in the World’ by TIME magazine,.

We’re energised and ready to go the distance with this exciting new partnership!

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