With the fashion currently the second-largest polluter in the world, after the oil industry, Evveervital is setting out to offer high-quality alternative materials for its stylish range, using a high percentage of recycled and bio-based fabrics. Evveervital also employs techniques such as seamless technology to minimise waste, and sustainability will be at the heart of its research, development and plans for the future.
The products are anti-bacterial, sweat-wicking, with soft-touch fabrics that act like a second skin. They not only look incredible but feel so comfortable you hardly notice you are wearing them. Three distinct product lines – Exposed, Evoni and Elan – allow Evveervital to suit a wide range of styles, body shapes and activities.
The brand has been set up by Katrin Schneck, who is no stranger to sustainability, having previously worked for Lark and Berry, a jewellery brand which uses responsibly sourced diamonds. Katrin has brought in talented young designer Isobel Rimmer, who was previously at Reebok in Boston, USA.
The six-month partnership will be led by Aspire’s PR team, who will launch the brand and clothing line to women in the UK, secure premium positioning in the activewear industry and drive consumer awareness and traffic to Evveervital’s website.
Evveervital’s target demographic is active women who want responsibly-sourced activewear without compromising on style or performance, and Aspire’s PR strategy will target health and fitness, lifestyle and fashion media – across print and online and social media.
Aspire will also look to secure influencer collaboration and potential event partnerships.
Layla Smith, Founder of Aspire PR & Marketing, said: “We’re thrilled that Evveervital have chosen us to launch their first collection of beautiful, sustainable clothing. It’s not often you get a chance to play a part in launching a brand, so we’re excited to be on that journey with the Evveervital team and we can’t wait to see their star rise.
“The clothes look and feel fantastic, and Katrin (Schneck, the founder) and her team have exciting plans for the brand’s development. We’re very much looking forward to helping them tell their story.”
Sarah Gwynn I firstname.lastname@example.org I 07980 305538 / 020 8979 9655