The high-performance sportswear brand opens its second store in the British capital, located in the heart of East London.
LONDON, UK, October 25, 2023 — Swiss sports brand On announces the opening of its second UK store, located in the vibrant Spitalfields Market in East London. Following the successful launch of the brand’s flagship store on Regent Street, On continues its retail expansion in the UK, driven by remarkable sales growth.
Situated at 37 Brushfield St, London, the new 310 sq m store offers a comprehensive range of footwear, apparel, and accessories. Facing the lively Bishops Square, a series of windows seamlessly connects the energy of the square with the in-store experience. Inside the store, visitors will find a Hybrid Explorer Display – a digital comparison table that allows visitors to compare different shoes instantly by placing them on the table. The store’s colour palette and materials draw inspiration from the market’s iconic red bricks, while its flexible display fixtures are designed to be moveable, a nod to the dynamic nature of the market.
Diana Dowling, Head of Retail Design at On, explains, “Spitalfields Market’s blend of historical charm and modern vibrancy provides an ideal setting for the new store. There is a palpable buzz in this area, and we are excited to strengthen our brand presence here.”
This store will cater to East London’s running and movement enthusiasts, as well as visitors to the capital, with a carefully curated product selection tailored to their needs. Additionally, the store will serve as a hub for run clubs and community activities, fostering engagement with the local scene.
Earlier this year, On launched its UK flagship store on Regent Street as well as an exciting pop-up in Liverpool in the spring. As Bianca Pestalozzi, General Manager for EMEA at On, comments, “With each new retail venture, we’ve seen an immediate increase in brand visibility and search activity. We look forward to building on this momentum as we invest not only in retail stores but also in running initiatives in the UK, from elite athletic events like On Track Nights in Highgate to community programs and run clubs.”
On has more than 25 stores across North America, Europe, and Asia, including 19 stores in China. This continued retail expansion is a testament to On’s commitment to customer-centric physical retail experiences on a global scale.
The new On Store London Spitalfields will be officially open for customers as of November 3, 2023.
On Store London Spitalfields
37 Brushfield Street, London, E1 6AA
Open Monday to Saturday from 10:00 am to 8:00 pm and Sunday from 11:00 am to 7:00 pm.
For media inquiries and high-resolution images (available from November 2), please contact:
Sam and Vikki, On Media relations team