The latest addition to the Cloud series is the new Cloud 70|30, a shoe designed to be light, comfortable and hassle-free for your everyday activities. These days, that includes running after your children at home, dashing to the shops and dressing ‘smart/casual’ for your online work meetings. Step in them, step out of them. It’s as easy as that.
ZURICH, Switzerland – Colours deeply rooted in Mother Nature. Colours that enable peace of mind. That is what On highlighted in these new series that fuse a muted color palette with performance running technology.
70|30 is attributed to the distribution of colour on this classic go-to Cloud silhouette. Neutral tones dominate while pop of colors accentuate the engineered parts of the shoe. “The Cloud, like all On shoes, is a performance shoe. It consists of numerous highly technical parts, refined details and, like every On shoe, is built with our patented Cloud technology. The color scheme of the 70|30 highlights the technical refinements in the shoe,” explains David Allemann, co-founder of On.
The Cloud has been a go-to in the active lives of On fans since its initial launch in 2014. Equipped with the Cloudtec® sole, the 70|30 series provides On’s signature sensation of soft landings and powerful take-offs. The breathable mesh upper and innovative speed lacing system contributes to its style and ease.