ZURICH, SWITZERLAND – When passion meets expertise, you get a product that’s sophisticated down to the finest detail. Like Swiss running specialist On and its new Cloudventure: at home in the Swiss Alps, On’s developers know what trail running demands.
Away from paved streets, runners want a stable shoe with good grip that can cope with the impact of the descent. The Cloudventure’s newly developed Missiongrip™ outsole provides exactly this. On’s iconic cushioning elements – Clouds – are made from Zero Gravity foam and positioned to simultaneously absorb impact and improve grip on unstable terrain. The ‘sticky’ Missiongrip™ overlay features a varied grip pattern to help runners keep a secure footing on variable terrain. It reinforces the Cloudtec® cushioning for the demands of the trail, adding a new level of freedom and fun to running downhill.
The Cloudventure makes a clear statement: if runners want to stray from the beaten path for an adventure, On is there. “Truly experiencing nature has always been our passion,” explains On founder and former professional athlete Olivier Bernhard. As a co-founder of On, and lead for product development, he tests the prototypes where he feels at home, in the Swiss Alps.
“With the new Cloudventure on our feet and eight years of experience behind us, we’re getting ready for our next adventure,” he says. In 2019, the On range will expand to include outdoor shoes and clothing aimed at all active nature lovers. With the new Cloudventure, On demonstrates its growth as a brand that meets the needs of demanding outdoor athletes. Thanks to the downhill cushioning of Cloudtec® and Missiongrip™, the next-generation Cloudventure lets runners not only reach new heights but also give their all on the descent.
A fully waterproof version is also available. The Cloudventure Waterproof boasts a water column of 10,000m thanks to the advanced On membrane that reliably keeps your feet warm and dry while still letting them breathe.
The Cloudventure and the Cloudventure Waterproof will be available from over 5,000 suppliers in 50 countries worldwide as well as from www.on-running.com from November 29th, 2018.
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