ZURICH, SWITZERLAND – On has released an array of Cloud shoes that boast style and confidence: introducing the Cloud Terry, the Cloud 50|50 and the Cloud Beam.

Crafted with On’s unique Cloudtec® sole, the Cloud Terry, Cloud 50|50 and Cloud Beam blend heritage style with the most innovative technology. Fully cushioned for softer landings while simultaneously almost weightless, snug-fitting through the use of On’s staple V-moulded heel and speed-lacing system that makes them the easiest soles to step into, these new Clouds are set to become the ultimate go-to shoes.

“Boundaries between work and free time are less rigid than they used to be. Clothes and shoes need to adapt accordingly. You’re already hustling through urban adventures on a daily basis. What you need is a comfortable shoe to wear all day long, including a sprint to catch a train. These new Clouds combine On’s unique technology with premium Swiss design. The result is supreme performance with ultimate style,” explains David Allemann, Co-Founder of On.

Through the use of fabric inserts, colour combinations and details such as thicker shoelaces, the Cloud Terry, the Cloud 50|50 and the Cloud Beam pay tribute to urban exploration and are bound to become all-day fashion staples.

Think performance, responsive comfort and urban energy. All day long.

For the first time, On will be releasing its performance all day shoes on a limited quantity and pre-order basis. The Cloud Terry and the Cloud 50|50 are available to buy now, and the Cloud Beam will be available from May 2nd 2019.


Media contact

Kate Allan, PR Lead – Aspire PR & Marketing

07754 072648

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