The On Cloudsurfer is not just the original running shoe developed by the Swiss sports brand: it’s also On’s most iconic shoe model, both visually and in terms of its trademark ‘running on clouds’ sensation. The secret formula: the unique Rebound Rubber elements on the shoe’s sole, which ensure the softest of landings and the most explosive of take-offs. The new Cloudsurfer 6 takes the technology even further, with an enhanced fit and an even more responsive feel.
The outsole of the very first On prototype featured a garden hose that had been cut into rings. The rings simulated the basic On idea. Each of these elements would be compressed by the runner’s bodyweight upon contact with the ground to ensure a pleasantly cushioned landing.
The compressed elements would then immediately provide the firmest of foundations for an explosive subsequent take-off. The original concept was then steadily developed and refined, culminating in 2010 in the launch of On’s first running shoe: the Cloudsurfer, a genuine embodiment of ‘running on clouds’.
And now comes the Cloudsurfer 6. This sixth generation of the first On shoe offers runners an even more enjoyable version of the original CloudTec® experience. The new tongue structure gently envelops the foot; the streamlined upper is 80% made of recycled materials and is even more breathable than before; and the outsole’s Rebound Rubber elements are even more durable and ensure even better forward motion.
The Cloudsurfer 6 is a neutral shoe with a 6 mm heel-toe drop and medium stability. It will be available online and from selected retailers from 7 October.
For media enquiries, please contact: Vikki McGill, Aspire PR, Media Relations email@example.com