Launching in On’s latest Cloudsurfer – shoes for the smoothest ride ever

ZURICH, Switzerland, March 2, 2023 13 years after hitting the markets with its revolutionary CloudTec® – the Swiss sportswear brand is taking its groundbreaking running technology to the next level. The new Cloudsurfer has been revamped using On’s latest CloudTec Phase® to deliver the smoothest ride ever.

CloudTec Phase™ – Swiss technology leveled up

Over a decade ago, On launched its first shoes that combined performance and comfort – creating the sensation of “running on clouds.” Now, the engineers at On Labs have further developed this technology while paying homage to the shoe that revolutionized the industry. In harnessing the power of computer-optimized technology – Finite Element Analysis (FEA) – they have investigated the impact of structures and materials on the human body while running, and have successfully minimized stress.

The result? Cutting-edge CloudTec Phase® midsole technology that has never been seen before, delivering an incredibly smooth ride and cushioned landing. Newly shaped elements made from Helion™ super foam collapse like dominos and interlock for a revolutionary rolling motion and stride transition, ensuring a level stride throughout the foot’s roll and proper energy return. This design removes the need for a Speedboard®, reducing weight and waste. And thin rubber pads on the outsole provide high traction and durability in wet and dry conditions.

Going the distance for sustainability

The new Cloudsurfer is here to “make waves.” That applies to sustainability too. On uses the dope-dyeing method for coloring the upper, saving 95% of water compared to conventional dyeing methods. Since CloudTec Phase® doesn’t have a Speedboard® plate, less material is needed for the midsole. And finally, the upper is made of 100% recycled materials.

Miles from where they started

Always looking to change the status quo, the team at On Labs is constantly innovating to create new products and technologies that give every runner the best experience – whatever their level. While the new Cloudsurfer is the first model built with CloudTec Phase®, other models will follow. And the original CloudTec® will remain an integral part of the product portfolio.

The Cloudsurfer is the first of many On shoes to make runners feel like the city is their playground. Whether running a new personal best or a podium finish at a marathon – the Cloudsurfer is designed to make you feel good at every step.

The new Cloudsurfer is here. And it’s going to make waves.

The Cloudsurfer is available for £150 from and selected retail partners worldwide from March 23, 2023.

High-res images can be found under this link.

For all media enquires please contact Sam Begg & Vikki McGill, On Media Relations team: /

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.

On is present in more than 60 countries globally and engages with a digital community on