21 April 2021 – OOFOS, the global leader in recovery footwear, and The Royal Marsden Cancer Charity, have today announced their official partnership. From today, OOFOS will be donating 2% of all net online sales in support of The Royal Marsden Cancer Charity as well as gifting footwear products to the hospital’s incredible staff to aid their recovery after long shifts on their feet. The partnership was officially launched by cancer patient, broadcaster, columnist and keen runner, Deborah James (@bowelbabe) handing the team who keep her alive their new pairs of OOFOS OOcloogs.
For ground-breaking recovery footwear brand OOFOS (www.oofos.co.uk), this charity partnership marks the expansion and further commitment to its Project Pink initiative. OOFOS’ Project Pink is a dedicated effort to support and raise awareness of breast cancer and was set up in 2014 in the States following the diagnosis and later, sad passing of one of the company’s first employees, Duncan Finigan, from the disease. The initiative’s focus is on giving back year-round by donating a percentage of sales (2%) to cancer charities.
In January of this year, it reached a milestone moment when over US$1 million was donated to the Dana-Farber Cancer Institute (DFCI) since Project Pink’s inception. From today, OOFOS will further commit to its Project Pink pledge across the pond as the partnership with The Royal Marsden Cancer Charity officially launches.
The Royal Marsden Cancer Charity raises money to support The Royal Marsden, a world-leading cancer centre whose research into new and improved treatments benefits cancer patients everywhere. The Charity funds state-of-the-art equipment and ground-breaking research and creates the very best patient environments, commenting on the partnership, Giles Cundell, Head of International at OOFOS said: “This is a cause very close to the heart of the OOFOS brand and its entire team. As we partner with The Royal Marsden Cancer Charity, we reinforce our commitment to supporting, fund-raising and championing cancer charities in their vital work. Additionally, now more than ever, is a time to be wholeheartedly looking after the UK’s NHS staff who work tirelessly to give the best possible care to patients. We are confident our shoes will help them feel better and recover faster after a long shift. We are very proud to be able to help the charity and its staff, now and in the future and are confident that our partnership will grow and evolve.”
Antonia Dalmahoy, Managing Director of The Royal Marsden Cancer Charity, said: “I’d like to thank OOFOS for entering into this new, exciting partnership as part of its global drive to support people with cancer. Their support will be invaluable in helping us to save and improve the lives of people with cancer, and for that we are enormously appreciative. In addition, by gifting Royal Marsden frontline staff some OOFOS clogs to wear at work, this new partnership will help us to continue supporting Royal Marsden staff as we have done throughout the pandemic. The last year has been incredibly tough for staff who have been caring for cancer patients while managing the impact of COVID, and now thanks to OOFOS and their super comfortable clogs we can lighten the load on their feet a little more.”
For more information about OOFOS, visit www.oofos.co.uk / follow on Instagram @oofosuk
For more information about The Royal Marsden Cancer Charity visit www.royalmarsden.org
Notes to Editors
OOFOS is an innovative, pioneering and scientifically proven footwear technology that accelerates recovery. The unique properties of the revolutionary OOfoam™ technology used in all products, means an OOFOS shoe absorbs 37% more impact than traditional footwear. The patented footbed design, in conjunction with the OOfoam, cradles and supports the arches reducing stress on the body by reducing energy exertion in the ankles by up to 20%. All this works to aid the recovery process and elevates OOFOS to a scientifically proven recovery solution that sees hard-working feet and body feel better.
About The Royal Marsden Cancer Charity
At The Royal Marsden we deal with cancer every day, so we understand how valuable life is. And when people entrust their lives to us, they deserve the very best. That’s why the pursuit of excellence lies at the heart of everything we do and why The Royal Marsden Cancer Charity exists.
Thanks to our supporters we continue to be there for everyone who needs us, raising money solely to support the hospital. We ensure our nurses, doctors and research teams can provide the very best care and develop life-saving treatments, which are used across the UK and around the world.
From funding state-of-the-art equipment and ground-breaking research, to creating the very best patient environments, we will never stop looking for ways to improve the lives of people affected by cancer.
The Royal Marsden Cancer Charity – For a future beyond cancer.
For OOFOS press enquiries contact:
Vikki McGill / Monica Poncelas @ Aspire PR
07505 842535 / 07946 582820
For The Royal Marsden and The Royal Marsden Cancer Charity press enquiries contact:
Abby Samuel, Head of PR and Communications
Abby.firstname.lastname@example.org / 0207 8082107