Swiss Engineering meets the Swiss Maestro for the birth of a future classic: THE ROGER.

ZURICH, SWITZERLAND, July 6, 2020 —  Swiss performance running brand On today revealed THE ROGER Centre Court 0-Series. The release of the tennis-inspired sneaker follows the announcement late last year of the tennis great joining the On team and is the first product On has created together with Federer. 

Roger and On set out to re-invent the classic tennis sneaker with latest comfort technology. It’s a radical departure from how most tennis sneakers are still built with heavy rubber soles. “The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day,” comments Federer. THE ROGER sneaker features On’s award-winning CloudTec® sole that feels exceptionally light and adds On’s hidden secret – the Speedboard® – for agile movement. An ultra-soft sock-construction delivers distraction free comfort and ventilation. “I love working with the On team, using my knowledge of performance footwear and personal interest in fashion to contribute to product development. I’m proud to be a part of the creation of THE ROGER, which is the most comfortable tennis-inspired sneaker you will ever wear,” says the tennis legend. 

On and Roger have their home and heart in the Swiss mountains. “We love to explore and aspire to protect the incredible natural beauty that surrounds us, hence this new generation of tennis-inspired sneakers has been created with sustainability in mind “ comments On Co-Founder David Allemann.” THE ROGER is crafted from vegan leather and has been designed for lightness to reduce material consumption. The result is a significantly smaller environmental footprint for this tennis-inspired sneaker. The vegan leather has approximately 30% of the footprint of animal leather. 

The 0-Series of THE ROGER Centre Court is an individually numbered edition that is limited to 1’000 pairs. It features black stitches and a black Speedboard® and comes with a personal message from Roger Federer. “We’re super excited to be releasing THE ROGER Centre Court today, ” says On Co-Founder David Allemann. “Combining On’s years of performance design with our new teammate’s contribution has produced an awesome shoe – and we’ve had a lot of fun doing it.” THE ROGER Centre Court sneaker was unveiled this morning live by Roger Federer to coincide with the first time he won Wimbledon 17 years ago and kicking off Roger Live – a virtual event happening today July 6th from 10 am CEST on Roger Live consists of 3 sets and 2 tiebreakers where Roger will be hanging out with some of his friends talking tennis, life, everything really.  Fans all over the world have the opportunity to ask questions and even play against Roger – all broadcast live through an exclusive YouTube livestream. 

THE ROGER Centre Court 0-Series will be released through a draw at on July 6th and in-store exclusively at Dover Street Market worldwide. Sign-ups for the draw will begin on July 6th, 2020 at 10:20am CEST and will close on July 8th, 2020 at 10:01am CEST.