May 2022: Leading recovery footwear brand OOFOS and Neighborhood, the iconic Japanese streetwear brand known for premium quality and inspired style, have united for a first of its kind, limited edition collaboration, the OOFOS OORIGINAL Sport (Neighborhood SMU), launching 2nd May 2022.
The partnership fuses Neighborhood’s edgy streetstyle with the function of OOFOS’ acclaimed OOriginal sandal. The combination of the revolutionary OOfoam™ technology, paired with Neighborhood’s signature branding on the upper strap and midsole bumpersets up a unique minimalist look that brings a new partnership to followers of Neighborhood across the UK.
Each pair of the OOFOS OORIGINAL Sport (Neighborhood SMU) is made from the brand’s proprietary OOfoam™ technology and bio-mechanically engineered footbed that absorbs 37% more impact than traditional footwear foams for ultimate comfort and support. Consistent with other models in OOFOS’ critically acclaimed range, the new style boasts a patented footbed design that cradles and supports the arches, aiding in the recovery process and scientifically proven to reduce stress on the body by reducing energy exertion in the ankles by up to 20%.
Giles Cundell, Head of International at OOFOS, says: “OOFOS is so excited to be welcomed into the Neighborhood family with our first streetwear collaboration. As minimalism and streetwear continue to trend, this limited edition sandal is designed with the high-fashion individual in mind who doesn’t want to compromise on comfort.”
The limited edition OOFOS OORIGINAL Sport (Neighborhood SMU) is available from www.oofos.co.uk, while stocks last.
For all media enquiries, please contact:
Aspire PR
Monica Poncelas
PRODUCT INFORMATION
Imagery is available here.
Men’s OOFOS OORIGINAL Sport (Neighborhood SMU)
The OOFOS story begins with the OOriginal sandal. This combination of sleek design and revolutionary OOfoam™ recovery technology lays the groundwork for all future styles and models—featuring bold, hand-painted graphics on the upper strap for a sporty look.
RRP £140 / available here
NOTE TO EDITORS
ABOUT OOFOS
Ground-breaking creators of sports recovery footwear and a brand beginning to make its mark across the fitness, lifestyle and wellness arenas as iconically designed footwear with function. OOFOS (www.oofos.co.uk) is innovative, pioneering and contemporary footwear technology created by passionate veterans of the athletic shoe boom of the 1970s and a scientifically proven recovery solution. Each pair is made from the brand’s proprietary OOfoam™ technology that absorbs 37% more impact than traditional footwear foams and a patented footbed design that cradles and supports the arches. All this works to aid the recovery process and the brand is scientifically proven to reduce stress on the body by reducing energy exertion in the ankles by up to 20%. For performance sportsmen and women, OOFOS is a kit essential; for health and fitness enthusiasts, it’s a brand and product that positively impacts work-out recovery and promotes wellness and self-care; and for today’s tastemakers, it’s iconically designed footwear with function that inspires every day wellness.
ABOUT NEIGHBORHOOD
NEIGHBORHOOD is a Japanese streetwear brand founded in 1994, by Shinsuke Takizawa. The brand produces premium quality motorcycle apparel combined with military, workwear, counter-culture, Native American and outdoor themes. NEIGHBORHOOD is now considered as one of the most influential brands in modern contemporary streetwear, alongside WTAPS, UNDERCOVER and A Bathing Ape.
