The world’s most exciting track meet, Night of the 10,000m PB’s, is back!
Bigger and more impressive than ever: This pioneering running event returns to London as a key feature of On’s worldwide ‘On Track Nights’ series.
London, UK, May 2, 2024 – Building on the success of previous years, Swiss performance sportswear brand On has once again teamed up with the renowned running event Night of the 10,000m PB’s. The collaboration is part of the brand’s global On Track Nights series, bringing festival energy, fast times and enthusiastic crowds to London this summer.
Promising a night of world-class athletics combined with showstopping entertainment, this celebrated event redefines track culture and is free for all spectators to attend. Held at Parliament Hill Athletics track, home to Highgate Harriers Athletics Club, on Hampstead Heath, owned and managed by the City of London Corporation as a registered charity, on Saturday, 18 May 2024 from 2pm onwards, Night of the 10,000m PB’s is a thrilling track meet for those who love adrenaline-fuelled entertainment.
At the heart of the event is the celebration of the 10,000-metre distance race. This year’s edition features an exhilarating series of seventeen track races, offering athletes the chance to pursue their personal bests, earn crucial points for major championships and provide spectators with unparalleled access to the excitement of these races right by the trackside.
Amidst the action, spectators can enjoy a variety of in-field entertainment. From captivating pop-up circus displays by Fit-Up Production to a giant kids climbing wall, race sign making by the Print Club London, a pop-up tattoo shop by One by One, movement workshops led by Movement is Medicine, and hair braiding from the skilled team at The Braid Bar, there’s something for everyone.
To satisfy hungry appetites, a variety of licensed food and drink vendors will be serving healthy, mouth-watering dishes. For music enthusiasts, Red Bull resident DJs will keep the party vibes flowing throughout the day and into the night.
This year, for the first time, On have partnered with Cape Town-based Community Track Club, to invite local run crews and community leads to the track for a warm-up competition session before the elite races starting. The event aims to break down barriers and show that the track is not reserved for the elites, it’s a space for everyone to embrace and enjoy.
Alongside the athletics, On will showcase their latest in performance footwear, with try-ons for the Cloudmonster 2, Cloudmonster Hyper, Cloudspike and CloudBoom Echo 3, as well as men’s and women’s apparel and accessories in partnership with retail partner, ProDirect.
“The Night of the 10,000m PB’s is a track event like no other, and we’re thrilled to collaborate once again to elevate the experience for athletes and attendees,” says Joseph Birchenall, On Global Brand Communications Events Lead. “With an exciting summer of sport on the horizon, this event offers runners the opportunity to achieve their goals amidst an electrifying atmosphere. We’ve pulled out all the stops, so whether you’re a running enthusiast or just looking for a good time, make sure you don’t miss out!”
On will kick off the 2024 On Track Night Series in London before heading to Vienna, Paris, Tokyo, and culminating with the grand finale in Melbourne late 2024.
Further announcements, including confirmed athletes, international stars and additional entertainment, will be made. For more details see here.
For media enquiries about the event please contact:
Vikki McGill, Aspire PR – vikki@aspirepr.co.uk
