Thule enters the world of dogs with Thule Allax, a smartly designed car dog crate that withstands even the toughest crash tests. The crate’s distinct Thule design paired with deep consumer insights make Thule Allax not only stylish, but a safe and easy-to-use solution for active dog owners.
Thule Allax is the first of many dog transport products to be launched by Thule, all with the focus to safely Bring your dog.
Safety is always a top priority
The Thule team has used the company’s world-class in-house crash testing facilities in the development of the safest dog crate in the market.
”The Thule Allax dog crate has been rigorously crash-tested in real-life scenarios, like frontal and rear-end crash tests.” explains Louise Melin, Product Manager at Thule Group “Our innovative crumple-zone is a unique design feature for the Thule Allax. In the case of a rear-end collision, the crumple zone allows the crate to be compressed in a controlled way to minimize the risk of injury for passengers in the backseat, while also ensuring that your dog stays safe” concludes Louise Melin.
Insights from dog owners, thoughtful design, premium quality
Using the consumer insights from detailed interaction with dogs and dog owners as well as more than 60 years experience of advanced car testing, the Thule Allax crate has a thoughtful design. Dog owners will appreciate the crate’s long-lasting materials and the smart design details, like the door that opens and shuts smoothly and the built-in security lock for increased safety. It is this attention to detail that ensures that the crate does not rattle while you drive and provides an overall premium look and feel.
Easy to choose and easy to use
Thule Allax will be available in ten different sizes to ensure dog owners can find a crate that fits their cars and offers enough space for their dogs to stand up and turn around. A Fit Assistant will be available on thule.com so that dog owners can easily find the right fit for their car. Thule Allax comes with the type of smart solutions consumers have come to expect from Thule, like quick and easy first-time assembly, a smooth easy-to-use door, adjustability in depth so that you can optimize the space for your dog and a smart window so that your best friend stays in sight. The new Thule Allax is available to purchase at thule.com. Thule Allax will be available in ten different sizes with the recommended price ranging from£489.99 (for the smallest size, XS) to £719.99 (for the largest version, XXL).
For more information please contact:
Sam Begg, Aspire PR
Thule UK Media Relations – sam@aspirepr.co.uk
