The popular Thule Paramount collection, known for delivering the functionality, comfort, and security needed to support an active city life, has been refreshed with new features and styles that make getting around town more effortless than ever. The collection now features a wider range of bags including backpacks, crossbodies, a tote bag, and an innovative new hybrid bike pannier backpack – perfect for a business casual workday or a meetup with friends.
A collection that reflects the way you get around town
“We have witnessed monumental and lasting shifts recently in how people work and get around town. The new Thule Paramount collection adjusts to these evolving dynamics while preserving a clean, modern, and uniquely Thule aesthetic”, explains Aden Johnson, Director of Global Product Management at Thule. No matter how you commute, these bags help you take on the city with a wide range of versatile features. The bike light attachment loops, quick-access train ticket pockets, hidden security pockets, and breathable padded back panels are just some of the features that deliver comfort and function. The new unique hybrid pannier bag even functions as an everyday backpack that converts effortlessly to a bike pannier when you want to attach it to your bike.
A sustainable option for everyday life
Thule is committed to sustainability, which is why every bag in this collection is made from bluesign® approved materials. Consumer products carrying this label meet the strict safety and environmental requirements of the bluesign® criteria. This is to ensure that the products are produced in a resource conserving way with minimum impact on people and the environment. For more information visit www.bluesign.com.
The new Thule Paramount launched to consumers in late August, 2023. The collection is available in Nutria Beige, Soft Green and Black. The recommended price is £140 for the 24L backpack, £160 for the 27L backpack, £50 for the 2L crossbody, £100 for the 14L crossbody £120 for the 22L tote, and £180 for the hybrid bike pannier.
About Thule
The Thule brand was established in Sweden, 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style. Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 138 countries. Thule is the largest brand in Thule Group.
