London, 10th July 2024 – ZONE3, the UK’s leading triathlon brand, is awarded the prestigious King’s Award for Enterprise in International Trade, recognising their success on the global stage. ZONE3 design and produce triathlon and open-water swimming products, which are now sold in over 35 countries worldwide. This is the second time that ZONE3 have won the award, having first been granted the accolade in 2019.
ZONE3 was originally founded in 2004 by James Lock, a former elite triathlete, while at the University of Loughborough. The brand has grown organically due to its loyal and engaged triathlon community and consistently highly-rated specialist triathlon products. More recently, the brand has expanded their product offering to support the swim and SUP communities with sustainable wetsuits and open-water accessories.
The King’s Award for Enterprise in International Trade recognises ZONE3’s continued growth and innovation on a global scale, helping their customers reach new limits.
Lock, who collected the award from Windsor Castle on the 9th July 2024 said, “I am incredibly proud that ZONE3 has been awarded the King’s Award for Enterprise for International Trade. This accolade is testament to ZONE3’s mission to be the most loved and chosen specialist sports brand in the world.
My own background as a former athlete, innate passion for triathlon and my competitive nature, has helped me to build ZONE3 from a grassroots level to a global market player.
We are all delighted that our business enterprise has been recognised and this has been achieved thanks to an exceptionally talented, positive and hardworking team of staff.”
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ABOUT ZONE3:
ZONE3 has become one of the most successful triathlon brands worldwide by creating high-performance products that have continuously achieved the highest industry reviews based on speed, comfort and innovation. This success was acknowledged in 2024 when ZONE3 was presented with the Kings Award for Enterprise, recognising their success in international trade, replicating their award from 2018. The ZONE3 brand was built by athletes and for athletes right from the very start, and ZONE3 now offers a collection of products which are the best in class from elite to beginner level. The key to ZONE3’s success lies in sports technology, lab testing, listening to customers and using their feedback to enhance each product further.
