Aspire Studio

Giving Erimus some brand muscle




Develop a distinctive brand that reflects the modern, stylish and expert approach of Erimus

There’s a lot more to functional fitness equipment than meets the eye. We helped Erimus to build a brand reflecting its specialist expertise, innovative design and commitment to performance.

Telling a story of pride, passion and performance

Erimus was created by a team with over 20 years of experience in the fitness industry.

It is a brand offering innovative, attractive, well-designed functional fitness equipment along with specialist advice on the layout, design and installation of gym and fitness facilities.

The brand prides itself on its modern feel and its attention to detail.

Aspire’s mission was to get people to look beyond the function and understand that personal fitness is improved by equipment designed by experts who understand performance.

“Aspire produced a slick brand identity, eye-catching and functional website, clean product imagery and sales collateral that reflects the brand values of Erimus.”

Nick Sadler
Managing Director, Erimus

Creating a distinctive, stylish brand

Aspire joined forces with Erimus in 2018 to provide an all-encompassing brand development campaign.

We developed the logo and brand guidelines, an eye-catching and functional website, provided a fresh approach to brand imagery, styled product sales brochures and created inspirational expert blog and video content.

We also advised on the set-up of social media feeds.

Aspire’s goal was to show that workout equipment can be both stylish and high quality, while also communicating the company’s unique USP of accompanying consultancy services.

We wanted the brand and key messages to resonate across a range of promotional platforms.

Bringing the story to life


Logo, assets and guidelines to create one strong, coherent identity


Inspiring brochure and collateral to support sales conversations


Clear, consistent messaging across web and social

A brand workout with strong results

We communicated the Erimus ethos successfully using:

  • high quality design, photography
  • expert editorial and media content
  • stand-out brand logo and assets

The response to the Erimus brand has clearly shown that its message about passion for design, fitness and working together is getting through to target groups such as gym owners.

To see the results of Aspire’s work with Erimus visit