In-person events are back – bigger and better than ever! After a challenging few years, industry events have regained momentum, proving the power of face-to-face connections. The Running Show in January set the tone with record-breaking attendance – a strong start to 2025!
For those in the outdoor and active lifestyle space, these events go beyond networking; they’re a celebration of passion and innovation.
Aspire had a packed 2024, attending 12 outdoor industry expos across Europe. Now, Partnerships Manager Allan Pattison shares his top must-visit events for 2025, offering his insider take on what’s ahead.
MARCH – EXPLORING THE GREAT OUTDOORS
22-23 March 2025
A relatively new event with a unique vibe, this expo combines indoor exhibits with outdoor activations around the NEC lake. The presence of TV personalities like Kate Humble and Steve Backshall add to the excitement.
APRIL – MARATHON MANIA
23-26 April 2025
This show is a must-visit for marathon participants, offering a great mix of brands, charity stands, and international race promotions. The accompanying Running Industry Alliance Gathering is a highlight for industry insiders.
JUNE – A CHILLED GATHERING IN LIVERPOOL
10-12 June 2025
Known for its relaxed atmosphere, OTS is perfect for networking and attending insightful panel discussions. The summer version complements its winter counterpart, Slide.
AUGUST: THE ULTIMATE TRAIL ADVENTURE
25-31 August 2025
UTMB is the crown jewel of trail running events, attracting 50,000 visitors and featuring some of the world’s toughest races. In 2024, Aspire PR hosted its first ever overseas Moving Meet, bringing people together to move, learn and interact. As well as races, it now encompasses the must-visit Ultra Trail village and fan zone experience.
OCTOBER – GEARING UP FOR WINTER
18-19 October 2025
Skiers and snowboarders flock to this event to prepare for the upcoming season. With exciting activations like dry slope skiing and presentations by top skiing legends, it’s a high-energy show.
NOVEMBER – GLOBAL PERSPECTIVES
4-5 November 2025
After supporting the Raccoon Media Group with the successful launch of this exciting new trade event dedicated to the growing European running market, you won’t want to miss discovering top industry leaders, game-changing brands, and cutting-edge innovations all under one roof. With its November timing, the event provides the perfect opportunity for the industry to come together, reflect on the year’s developments, and strategise for the future.
20-23 November 2025
Dubbed the “Edinburgh Festival” of the outdoor world, Kendal Mountain Festival offers a mix of inspiring talks, 190+ films, brand showcases, and outdoor activities for adventure seekers and outdoor enthusiasts. The weather can be unpredictable but he community spirit is strong!
DECEMBER – ENDING THE YEAR IN STYLE
30 November – 2 December 2025
ISPO remains a giant in the sports industry, with a renewed focus on interactive and inclusive experiences. In 2024 ISPO introduced the 520M Hall, which was curated by High Snobiety, and stole the show with its streetwear collections, basketball court, and inspiring speakers.
In 2025, Munich will once again be the meeting point for the sports and outdoor industry, with a new date and schedule, bringing the entire community together under one place.
With so many incredible expos and events lined up, choosing which ones to attend is always a challenge. As we navigate this packed calendar, let’s also consider our carbon footprint and strive for sustainability. One thing is certain: there’s no substitute for meeting in person, exchanging ideas, and building connections that inspire change.
As Deo Kato, who recently ran 8,230 miles from Cape Town to London, wisely said: “Sport has the power to change the world.” Let’s harness that power together in 2025!
To connect with us at one of the above events, please email us at hello@aspirepr.co.uk.
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