New Client – Royal Parks Half Marathon

Aspire PR – the UK’s leading PR and communications agency specialising in the active lifestyle space – has been awarded the Royal Parks Half Marathon PR remit for 2026. The win follows a competitive three-way pitch against a brief focused on driving awareness, engagement, and long-term impact, with an emphasis on increasing visibility, championing DE&I stories, demonstrating charity impact, and strengthening the brand’s pillars of Sustainability, Wellbeing, and Inclusivity.

Aspire will lead the UK PR strategy, amplifying the event and brand through creative, authentic, community-first storytelling that boosts relevance and secures broad earned media coverage. The approach will also amplify diverse voices, build a connected community, and clearly communicate the charity’s purpose, driving momentum for sustained growth.

Commenting on the appointment, Adam Reeve, senior marketing manager for The Royal Parks Half said: “What really stood out with Aspire was their deep experience in the running space, combined with a strong understanding of the charity sector and large-scale event delivery. Their creative ideas and strategic thinking that tied everything together into a clear campaign narrative, really impressed us. We were also drawn to their community-first, culture-led approach and the strength of their network. All these factors made them the clear choice to help us amplify the event and the stories that matter most”.

Monica Poncelas, director at Aspire, added, “We’re thrilled to be appointed to support the Royal Parks Half Marathon. This is an unmissable event where human spirit and energy come together to support people, champion causes, and protect the places we run. Our focus will be on shining a light on those stories, helping the brand reach new audiences, and creating meaningful engagement that celebrates the communities, participants, and causes at the heart of the race. We’re so excited about this partnership and cannot wait to get started.”