Layla started Aspire in 2010 after studying sports science and working in sports marketing and PR. She oversees everything at Aspire, setting the strategic direction and ensuring success on projects. She is passionate about sport and its power to affect positive change. Layla loves running, yoga and spending time outdoors with her family and border terrier Bunty. An escape to the mountains is her ultimate pleasure, helping her think clearly and put life into perspective.

With over 15 years PR experience, Monica is responsible for operations, client service, campaign delivery and performance across the client portfolio. For many years, she worked in the luxury travel and lifestyle sector and most recently, represented businesses and individuals working within the hospitality sector. When she’s not crafting campaigns or catching up with media contacts, she devotes her time to her family, escaping daily for a much loved power walk. Monica is also fluent in both Spanish and Italian.

Stew leads on all creative output across the agency, working with delivery teams to develop concepts for campaigns, and heads up the branding and visual identity of Aspire. He brings with him a wealth of knowledge, experience and insight having designed, managed and delivered creative projects at every value chain stage, from concept to completion. Stew is deeply enthusiastic about amalgamating his passion for an active lifestyle with his extensive creative background and has gained invaluable experience collaborating with many industry-leading brands, from high street stalwarts to performance-focused innovators. With a passion for the outdoors, he loves nothing more than being active in wide open spaces, the mountains and oceans!

Lory is responsible for Aspire’s community management and talent relations. He works closely with the team to deliver stand-out community projects for clients and Aspire. With a diverse and interesting background, he has worked across the active lifestyle space, with a particular focus in retail environments for many years and is passionate about bridging the gap between people, their communities and platforms to enable representation and growth. Outside of work, Lory is an avid runner, contemporary artist producing shows across London and Paris, and the co-founder of School of Bop, a music youth charity which supports young people to gain access to the music industry.

Georgie directs a portfolio of clients, sets strategies to drive brand reputation and growth, leads a team of PR professionals and combines these aspects of her role with a hands-on approach to day-to-day account work. Georgie has over 13 years’ experience in the PR industry with specialist expertise in events, broadcast media and working with talent. She is a qualified Level 3 Personal Trainer and member of CIMPSA. Clifftop walks with the dog. Running. Spinning. Strength training. Hilly bike rides. Georgie can’t keep still. She loves getting out in the fresh air, pushing herself physically and learning new things.

Becky is responsible for the long-term strategic goals of Aspire’s clients while ensuring day-to-day marketing activities deliver value and impact. Becky holds an advanced diploma from the Chartered Institute of Marketing. Her career highlights include the launch of One Aldwych and the 100% Design Expo in Moscow and Shanghai. Becky loves running, open-air swimming and travelling, especially when it’s time well spent with family and friends.

Vikki has over 20 years’ experience in PR. She builds relationships with clients, media and the Aspire community. Vikki is passionate about generating media exposure and getting results, she still gets excited when coverage comes out after all these years in the industry. Vikki enjoys getting stuck in and loves working on the Aspire and client activations, from managing the planning process to delivery and execution. Vikki loves spending time with friends, family and Charlie the Cavapoo. As a qualified gymnastics coach, she also helps to train tomorrow’s potential stars.

Sam has worked in sports marketing and PR for the past six years and loves campaigns that help connect people with their love for the outdoors. At Aspire he is responsible for driving media exposure through his close relationships with journalists in the endurance sports and health and fitness sectors. Outside of work, Sam can usually be found up the closest mountain on foot or mountain bike, or in the sea!

Andy leads the agency’s owned editorial content and copy strategy with an eye on supporting the already talented PR team on storytelling for the agency’s global brand clients. Andy has previously worked for brands including Tracksmith, Speedo, Canterbury and Rapha, and has a wealth of editorial experience – earned and paid. He's a dedicated runner and former racing cyclist with a background in sports science. In the moments between parenting two young boys, he's training to become a running coach.

Allan is responsible for business development and partnerships. He works closely with the team to identify new business opportunities and supports with creating and developing new relationships and effective partnerships. Allan has over 30 years’ experience in the media sector. His career started in publishing newspapers and progressed to joining start-up publisher Wild Bunch Media to launch a series of fitness magazines including Women’s Running, Men’s Running and Women’s Cycling. Being active is a big part of Allan’s life where you’ll mostly find him kite surfing, mountain biking, surfing and trail running when there isn’t enough wind!

Toby is Aspire’s Sustainability Advisor and supports, challenges and inspires clients and the team alike with his passion for positive social and environmental change. He holds a Masters from Cambridge in Natural Sciences, an MSc in Financial Economics from SOAS and an MProf in Leadership for Sustainable Development from Forum for the Future. He has worked across a range of sectors, both consulting in sustainability, as well as in-house in marketing, customer experience and proposition. He is Co-Founder of two sustainability start-ups, one focused on scaling decarbonisation (ZeroBees) for SMEs and the other on sustainable wine (Collectivino). All this as well as being a former professional Ironman. When he’s not advising brands and people on their sustainable strategies, he loves spending time with his partner and two daughters, and enjoys year-round swimming in his local lido.

Tasha is Aspire's Community Advisor and supports community led initiatives, campaigns and events for Aspire and clients. She is the founder of the running community Black Girls Do Run UK and is a qualified run leader. She is passionate about moving and community and loves nothing more than to witness moments when people connect, learn and grow. Her favourite movement is running, and she is a huge advocate of the sport at a grass roots level. She believes that with the right encouragement anyone can run and call themselves a runner. She is especially passionate about running at her own happy pace, enjoying the process, celebrating achievements, creating bucket lists, cycling and finding creative ways to fit movement into her busy life.