About us

About us

Our specialist PR skills are driven by a passion and purpose for people everywhere to get active.

Our journey

Aspire was born on a skiing trip to the French Alps in 2010. Our ambition was to turn a love and expertise in sports, wellbeing and the outdoors into a different kind of sports PR agency.

We want to create the strong relationships and shared sense of achieving that we have experienced through sport. Today, we feel in great shape.

We are building success by focusing on the goals of our clients.

We are in constant motion. We know an active lifestyle is happier and healthier. We know action delivers positive results.

We know that movement works.

Our team

Our team is London based, but has the experience and ideas to connect you with fans and culturally relevant audiences around the world

Providing vital support as an integral part of your brand’s team, we build a long-term relationship that produces impactful and meaningful results.

Our holistic, tailored approach to creative communications means we deliver work that drives real business growth.

We are supported by a network of trusted associates, who provide specialist skills and expertise to complement our in-house team.

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The Aspire Community

The Aspire Community

Together we can make movement matter

We are passionate about the power of movement to shape lives, bring about positive change and engender equality.

Our mission is to build a community of like-minded people who can share expertise, inspirational stories and find ways to make the world a better place.

Our Moving Meets connect people, professionals and brands who are passionate about sports, outdoors and wellbeing to discuss topics while on the move.

Our latest concept, Moving Communities, brings together a host and guest panel for an in-depth look at the issues facing us now and in the future from mental wellbeing and sustainability to diversity and equality.

Join us and help to make movement matter to millions more around the world.

The Aspire Community


PR with purpose means doing our bit to help the planet.

It’s not always easy to weave purpose into our work when we’re helping clients with their ambitions, but we want to make a positive difference in three important areas.

  • Sustainability
  • Diversity & inclusion
  • Mental wellbeing

Active Communities Committee

We team up with founders and leaders of active communities to shape our event activations and campaigns to ensure diversity and inclusion is always front of mind.

Active Communities Fund

Through our Active Communities Fund, we contribute time and resources to help organisations in our community. In 2022 and 2023 we are proud to have supported Cyclists Fighting Cancer, Run Grateful, JogOn and The Royal Marsden Cancer Charity.