Layla started Aspire in 2010 after studying sports science and working in sports marketing and PR. She oversees everything at Aspire, setting the strategic direction and ensuring success on projects. She is passionate about sport and its power to affect positive change. Layla loves running, yoga and spending time outdoors with her family and border terrier Bunty. An escape to the mountains is her ultimate pleasure, helping her think clearly and put life into perspective.

With over 15 years PR experience, Monica is responsible for operations, client service, campaign delivery and performance across the client portfolio. For many years, she worked in the luxury travel and lifestyle sector and most recently, represented businesses and individuals working within the hospitality sector. When she’s not crafting campaigns or catching up with media contacts, she devotes her time to her family, escaping daily for a much loved power walk. Monica is also fluent in both Spanish and Italian.

Lory is responsible for Aspire’s community management and talent relations. He works closely with the team to deliver stand-out community projects for clients and Aspire. With a diverse and interesting background, he has worked across the active lifestyle space, with a particular focus in retail environments for many years and is passionate about bridging the gap between people, their communities and platforms to enable representation and growth. Outside of work, Lory is an avid runner, contemporary artist producing shows across London and Paris, and the co-founder of School of Bop, a music youth charity which supports young people to gain access to the music industry.

Becky is responsible for the long-term strategic goals of Aspire’s clients while ensuring day-to-day marketing activities deliver value and impact. Becky holds an advanced diploma from the Chartered Institute of Marketing. Her career highlights include the launch of One Aldwych and the 100% Design Expo in Moscow and Shanghai. Becky loves running, open-air swimming and travelling, especially when it’s time well spent with family and friends.

Sam has worked in sports marketing and PR for the past six years and loves campaigns that help connect people with their love for the outdoors. At Aspire he is responsible for driving media exposure through his close relationships with journalists in the endurance sports and health and fitness sectors. Outside of work, Sam can usually be found up the closest mountain on foot or mountain bike, or in the sea!

Before joining the Aspire team, Lotty most recently worked as an Account Manager for Ogilvy on the account for Boots Healthcare, covering everything from flu jabs to sun protection and mental health to menopause. Prior to this role, she worked for a PR agency who specialised in the health and wellness sector, clients included several boutique fitness studios, supplement brands and healthcare practitioners. Lotty loves working in PR and relishes all things communications, so can't wait to get stuck into her new role at Aspire and work on several of our exciting upcoming campaigns. Outside of work you will find Lotty training for her next running event, walking her spaniel or climbing up Munros in Scotland. She is also a qualified Pilates instructor and is taking on a yoga training course this year.

Allan is responsible for business development and partnerships. He works closely with the team to identify new business opportunities and supports with creating and developing new relationships and effective partnerships. Allan has over 30 years’ experience in the media sector. His career started in publishing newspapers and progressed to joining start-up publisher Wild Bunch Media to launch a series of fitness magazines including Women’s Running, Men’s Running and Women’s Cycling. Being active is a big part of Allan’s life where you’ll mostly find him kite surfing, mountain biking, surfing and trail running when there isn’t enough wind!

Toby is Aspire’s Sustainability Advisor and supports, challenges and inspires clients and the team alike with his passion for positive social and environmental change. He holds a Masters from Cambridge in Natural Sciences, an MSc in Financial Economics from SOAS and an MProf in Leadership for Sustainable Development from Forum for the Future. He has worked across a range of sectors, both consulting in sustainability, as well as in-house in marketing, customer experience and proposition. He is Co-Founder of two sustainability start-ups, one focused on scaling decarbonisation (ZeroBees) for SMEs and the other on sustainable wine (Collectivino). All this as well as being a former professional Ironman. When he’s not advising brands and people on their sustainable strategies, he loves spending time with his partner and two daughters, and enjoys year-round swimming in his local lido.

Tasha is Aspire's Community Advisor and supports community led initiatives, campaigns and events for Aspire and clients. She is the founder of the running community Black Girls Do Run UK and is a qualified run leader. She is passionate about moving and community and loves nothing more than to witness moments when people connect, learn and grow. Her favourite movement is running, and she is a huge advocate of the sport at a grass roots level. She believes that with the right encouragement anyone can run and call themselves a runner. She is especially passionate about running at her own happy pace, enjoying the process, celebrating achievements, creating bucket lists, cycling and finding creative ways to fit movement into her busy life.