About us

About us

We combine PR and marketing skills with a true passion for sports, wellbeing and the great outdoors.

Our journey

Aspire was born on a skiing trip to the French Alps in 2010. Our ambition was to turn a love and expertise in sports, wellbeing and the outdoors into a different kind of PR and marketing agency.

We want to create the strong relationships and shared sense of achieving that we have experienced through sport. Today, we feel in great shape.

We are building success by focusing on the goals of our clients.

We are in constant motion. We know an active life is happier and healthier. We know action delivers positive results.

We know that movement works.

Our team

Our in-house team and network of experts work closely with you to bring fresh insight and ideas.

We are a team of unstoppable thinkers and doers who bring a passion for sport, fitness and wellbeing to everything we do.

Work with us and benefit from years of specialist experience, complemented by a select group of experts who share our belief that movement works.

Contact us
Layla Smith

Layla Smith

Founder & Managing Director

Monica Poncelas

Monica Poncelas

Associate Director

Georgie Tweddle

Georgie Tweddle

Senior Account Director

Tania Lewis

Tania Lewis

Creative Content & Community Manager

Becky Hepworth

Becky Hepworth

Account Manager

Vikki McGill

Vikki McGill

Account Manager

Antonia Whitton

Antonia Whitton

Account Manager

Sophie Bennett

Sophie Bennett

Social Media & Marketing Executive

Layla Smith

Layla Smith

Founder & Managing Director

Get in touch
Layla started Aspire in 2010 after studying sports science and working in sports marketing and PR. She oversees everything at Aspire, setting the strategic direction and ensuring success on projects. She is passionate about sport and its power to affect positive change. Layla loves running, yoga and spending time outdoors with her family and border terrier Bunty. An escape to the mountains is her ultimate pleasure, helping her think clearly and put life into perspective.
Monica Poncelas

Monica Poncelas

Associate Director

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With over 15 years PR experience, Monica is responsible for operations, client service, campaign delivery and performance across the client portfolio. For many years, she worked in the luxury travel and lifestyle sector and most recently, represented businesses and individuals working within the hospitality sector. When she’s not crafting campaigns or catching up with media contacts, she devotes her time to her family, escaping daily for a much loved power walk. Monica is also fluent in both Spanish and Italian.
Georgie Tweddle

Georgie Tweddle

Senior Account Director

Get in touch
Georgie directs a portfolio of clients, sets strategies to drive brand reputation and growth, leads a team of PR professionals and combines these aspects of her role with a hands-on approach to day-to-day account work. Georgie has over 13 years’ experience in the PR industry with specialist expertise in events, broadcast media and working with talent. She is a qualified Level 3 Personal Trainer and member of CIMPSA. Clifftop walks with the dog. Running. Spinning. Strength training. Hilly bike rides. Georgie can’t keep still. She loves getting out in the fresh air, pushing herself physically and learning new things.
Tania Lewis

Tania Lewis

Creative Content & Community Manager

Get in touch
Tania is responsible for social media strategy, community management and influencer relations. She works closely with the team to deliver stand-out social campaigns and content. Tania holds a BA in Fashion & Marketing and has a background in advertising and publishing. She is passionate about bringing creative projects to life, from concept to delivery. Being active is a big part of Tania’s life. She loves studio classes, yoga, Pilates and exploring the world whenever she has the opportunity.
Becky Hepworth

Becky Hepworth

Account Manager

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Becky is responsible for the long-term strategic goals of Aspire’s clients while ensuring day-to-day marketing activities deliver value and impact. Becky holds an advanced diploma from the Chartered Institute of Marketing. Her career highlights include the launch of One Aldwych and the 100% Design Expo in Moscow and Shanghai. Becky loves running, open-air swimming and travelling, especially when it’s time well spent with family and friends.
Vikki McGill

Vikki McGill

Account Manager

Get in touch
Vikki has over 15 years’ experience in marketing and PR. She builds relationships with clients, media and the Aspire community. Vikki is passionate about generating media exposure. The Tim Don story for On secured 18 pieces of coverage and an appearance on the Chris Evans BBC Breakfast Show. Vikki loves spending time with friends, family and Charlie the Cavapoo. As a qualified gym and swim instructor, she also helps to train tomorrow’s potential stars.
Antonia Whitton

Antonia Whitton

Account Manager

Get in touch
Antonia manages a portfolio of clients on a day-to-day basis, promoting them to target markets and audiences to drive brand reputation and growth. Antonia has followed a varied PR career, always led by her values. She has organised book tours for debut authors, helped frontline charities in London and now pursues her love of the outdoors at Aspire working with leading active lifestyle brands. Antonia feels truly alive when she’s open water swimming, even in winter. Nothing beats the feeling of getting into cold water – and then back out afterwards and having a hot flask of tea!
Sophie Bennett

Sophie Bennett

Social Media & Marketing Executive

Get in touch
Sophie supports our social media management, content creation and influencer campaigns at Aspire. She specialises in managing influencer relations and growing online communities. Sophie holds a BSc Marketing, MSc Digital Marketing and IDM Digital Marketing and is an Associate of the Chartered Institute of Marketing (ACIM). She is an active gym-goer and is studying for her Level 2 Gym Instructor and Level 3 Personal Training qualifications. Sophie loves making someone’s day through acts of kindness – maybe you’ll be lucky enough to meet her one day!
The Aspire Community

The Aspire Community

Together we can make movement matter

We are passionate about the power of movement to shape lives, bring about positive change and engender equality.

Our mission is to build a community of like-minded people who can share expertise, inspirational stories and find ways to make the world a better place.

Our Moving Meets connect people, professionals and brands who are passionate about sports, outdoors and wellbeing to discuss topics while on the move.

Our latest concept, Moving Communities, brings together a host and guest panel for an in-depth look at the issues facing us now and in the future from mental wellbeing and sustainability to diversity and equality.

Join us and help to make movement matter to millions more around the world.

What moves us

We have a passion for action

Commitment. Creativity. Positivity. We live and breathe the active lifestyle. We love how movement helps us to have fun, improve wellbeing and deliver excellence for our clients.

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We are ambitious to achieve more

Run faster. Climb further. Aim higher. We’re not afraid to face challenges, embrace competition and take the lead. We want to be the best we can be, whether it’s personal goals, your business plans or turning small steps into bigger movements.

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We stay true to our real selves

We celebrate difference, respect individuality and welcome all backgrounds. We have the confidence to be open, straight-talking and bring our whole self to work. We believe life is richer when we open hearts and minds.

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We love collaborating with others

We get our kicks working as an extension of your team. We are a loyal, respectful and collaborative bunch. We believe a collective, can-do spirit is the key to achieving great things together.

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We care about the world around us

We care deeply about each other and standing up for causes close to our hearts. Success is more than results, it’s the positive contribution we make to communities, the nation’s wellbeing and the health of our planet.

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