
About us
We combine PR and marketing skills with a true passion for sports, wellbeing and the great outdoors.

Our journey
Aspire was born on a skiing trip to the French Alps in 2010. Our ambition was to turn a love and expertise in sports, wellbeing and the outdoors into a different kind of PR and marketing agency.
We want to create the strong relationships and shared sense of achieving that we have experienced through sport. Today, we feel in great shape.
We are building success by focusing on the goals of our clients.
We are in constant motion. We know an active life is happier and healthier. We know action delivers positive results.
We know that movement works.
Our team
We are a team of unstoppable thinkers and doers who bring a passion for sport, fitness and wellbeing to everything we do.
Work with us and benefit from years of specialist experience, complemented by a select group of experts who share our belief that movement works.

Layla Smith
Founder & Managing Director

Monica Poncelas
Associate Director

Georgie Tweddle
Senior Account Director

Tania Lewis
Creative Content & Community Manager

Becky Hepworth
Account Manager

Vikki McGill
Account Manager

Antonia Whitton
Account Manager

Sophie Bennett
Social Media & Marketing Executive









The Aspire Community
Together we can make movement matter
We are passionate about the power of movement to shape lives, bring about positive change and engender equality.
Our mission is to build a community of like-minded people who can share expertise, inspirational stories and find ways to make the world a better place.
Our Moving Meets connect people, professionals and brands who are passionate about sports, outdoors and wellbeing to discuss topics while on the move.
Our latest concept, Moving Communities, brings together a host and guest panel for an in-depth look at the issues facing us now and in the future from mental wellbeing and sustainability to diversity and equality.
Join us and help to make movement matter to millions more around the world.