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Looking back over the last 12 months, we have come a long way on our journey to balance commercial success with corporate social responsibility...
We’re delighted to be working with Finca El Moro, an active travel retreat and organic farm set in the heart of Andalucía, Spain. With...
What you need to know The report is a collaborative effort between the Running Industry Alliance (RIA) and England Athletics (EA) looking into trends...
Since the start of the year, the Aspire team has had the opportunity to put some of Suunto’s products to the test. Founded by...
Women’s sport is no longer just a movement but a powerhouse of progress, driven by those who refuse to accept the status quo. This...
In-person events are back – bigger and better than ever! After a challenging few years, industry events have regained momentum, proving the power of...
With winter still in full swing, we’re all reaching for our trusty boots – but what if there was a better way to keep...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed by SUUNTO, the Finnish brand at the...
Deo Kato is a Ugandan-born campaigner, activist and trail runner who has spent the past 16 months running from Cape Town to London to...
The University of Central Lancashire recently published a 46-page report titled, Trail and Ultra Running: The Growth of a Sport, Culture and Community. The survey...
Women’s MultiSport Action Group (WMAG) is an ambitious initiative designed to empower and support women in the MultiSport business sector who are members of...
In McKinsey’s State of Fashion 2024 report, the authors write that: “Technical outdoor wear has been propelled by consumers’ post- pandemic embrace of healthier...
In our latest ‘Tried and Tested’ series, Aspire team members put the Thule AllTrail Hydration Pack to the test on our recent trip to...
Aspire PR is delighted to be supporting award-winning Raccoon Media Group with the launch of its exciting new European trade event – The International...
Introducing Allan Pattison, our Partnerships Manager! We recently caught up with Allan to learn more about his role, how he builds connections, and what...
While the attention of the running world was on Chamonix for the 2024 UTMB, we hosted our first ever overseas moving meet, bringing people...
By Lotty Campbell Bird, Account Manager Why Chamonix? Aspire was born in the mountains. It was while climbing Mont Blanc that agency founder Layla...
Aspire PR was born in the mountains, the French Alps to be precise. Over 14 years ago I had an idea to create a...
From Ed Davey’s zorbing on the campaign trail to corporate away days, the market for outdoor experiences is booming. Across the UK, opportunities to...
One of On’s most popular shoes has had an update. Our Account Director, Vikki McGill tests out the newly launched On Cloudmonster 2. What...
