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While the attention of the running world was on Chamonix for the 2024 UTMB, we hosted our first ever overseas moving meet, bringing people...
By Lotty Campbell Bird, Account Manager Why Chamonix? Aspire was born in the mountains. It was while climbing Mont Blanc that agency founder Layla...
Aspire PR was born in the mountains, the French Alps to be precise. Over 14 years ago I had an idea to create a...
From Ed Davey’s zorbing on the campaign trail to corporate away days, the market for outdoor experiences is booming. Across the UK, opportunities to...
One of On’s most popular shoes has had an update. Our Account Director, Vikki McGill tests out the newly launched On Cloudmonster 2. What...
Meet Lory Louves, our Community & Talent Manager at Aspire! We recently chatted to Lory to find out more about his role, connecting the dots...
We have a major summer of sport ahead of us. The European Championships athletics have just finished, Euro 2024 is in the group stages,...
The cycling industry has had something of a shake up in the past 18 months, to understate matters. The pandemic brought huge positives for...
Sustainability goes beyond materials and manufacturing processes. As brands like Patagonia are showing – and as our client On continues to show – if...
One year ago we set out plans to measure and reduce the carbon impact of our agency. It is an integral part of our...
Meet Lotty Campbell Bird, our newest Account Manager at Aspire! We recently caught up with Lotty to find out more about her role, what...
What you need to know The report is a collaborative effort between the Running Industry Alliance (RIA) and England Athletics (EA) looking into trends...
Community has always been important to us at Aspire. We’re passionate about making meaningful connections to inspire change and get people moving, and we...
Ultrarunning is having a moment. It started when Jasmin Paris became the first woman to complete the absurd Barkley Marathons, getting to the finish gate 99...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been re-appointed by active recovery footwear brand, OOFOS. Having...
by Andy Waterman. “I don’t give a damn ’ bout my bad reputation” Bad Reputation, Joan Jett and the Blackhearts My kids have been...
We’re still on a high from what can only be described as one truly inspiring weekend at the National Running Show. The team had a...
It wasn’t so long ago that there was a clear divide between brands and consumers. If you were a sportswear brand and you wanted...
This month we’re reflecting on an exciting 2023 and looking forward to 2024, where we’ll return with regular insights, highlights and opinion from the...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed by Threshold Sports, a company creating and...
