Aspire is proud to announce the development and growth of its Global Associates Network with the launch of the Global Active Network – a progressive community of specialist PR agencies united by a passion for active lifestyle, sport, outdoors and wellbeing.
This November at the International Running Expo, agencies from across Europe will come together for the first official network gathering hosted by Aspire and IRX. The programme will feature active sessions and a collaborative roundtable to exchange market insights, explore emerging trends, and share best practice.
Conceived and spearheaded by Aspire, the Global Active Network builds on the foundations of our associate network and represents a new way of thinking about international collaboration – where active lifestyle expertise meets global reach, and together we move brands further.
Layla Smith, founder and MD and Monica Poncelas, associate director, have worked together to launch the network, lead it, and champion its development. Of the next chapter, Monica Poncelas said: “We’ve built a fantastic network of agency partners we know and trust over the last few years – they share our values, have deep sector expertise and give our clients confidence their stories will resonate in key territories. The launch of the Global Active Network now goes one step further, centring itself on wider knowledge-sharing to shape how we do things, alongside our collaboration on briefs.”
Layla Smith added: “Aspire has always been rooted in collaboration – with clients, with partners, and across markets. We’re really excited to strengthen our agency and this initiative and continue championing partnerships that help brands thrive both locally and globally.”
The inaugural gathering will bring together partners from France, Germany, Spain, Italy and the Netherlands – marking the start of a new era of collaboration within the active lifestyle sector.
Want to learn more about the Global Active Network and Aspire’s work? Please get in touch at hello@aspirepr.co.uk.
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