Following on from the successful partnership on The International Running Expo Launch in November 2024, Aspire are proud to continue their collaboration with award-winning Raccoon Media Group, as the agency is appointed to lead the European PR strategy for the first edition of this landmark European trade event.
Taking place at RAI Amsterdam on 4-5 November 2025, IRX is set to be the largest European expo dedicated to the B2B running market. The event will bring together more than 6,000 industry professionals – from senior decision makers to buyers and specifiers – making it a must-attend for the global running community.
With its November timing, IRX will give the industry the perfect opportunity to reflect on the year’s developments, forge valuable connections, and plan for what lies ahead. Aspire PR will lead the media relations strategy, ensure strong UK and European media presence and drive international visibility for the show.
Shirry Liram, Event Director of The International Running Expo, said:
“We are thrilled to have Aspire PR on board as our official PR partner. Their support during the launch proved invaluable, and we’re excited to build on that momentum as we deliver the inaugural IRX in November. With their expertise and energy, we’re confident this event will showcase the very best of the running industry to an international audience.”
Monica Poncelas, Aspire Associate Director and Head of Client Services said: “It’s fantastic to build on the initial launch campaign and once again lead the European PR strategy for what promises to be a game-changing international industry event. Launching at a time when running continues to grow at every level worldwide, IRX is set to shape the future of the sport.”
We’re delighted to go the distance with Raccoon Media Group on this exciting journey and look forward to making IRX 2025 an unmissable event for the running industry.
For more information please contact the team at irx@aspirepr.co.uk
