Following a competitive three-way pitch, Aspire PR – the UK’s leading PR and communications agency specialising in the active lifestyle space – has been appointed by Raccoon Media Group to support the global PR campaign for ISPO, the long-established B2B event serving the sporting goods, outdoor and winter sports industries.
The appointment follows the news in November 2025, that Raccoon Media Group, the organiser behind both B2B and B2C industry events, including the National Running Show and IRX, entered into a strategic partnership with Messe München to shape the next chapter of ISPO.
With a remit spanning key global markets, Aspire will act as a strategic partner and extension of the in-house team, driving earned visibility, credibility and momentum around the show. Through consistent media engagement and culturally relevant storytelling before, during and after the event, the campaign will support ISPO’s ambition to reassert its role as a key meeting point for the international sport and outdoor sectors.
Commenting on the appointment, Susanna Bailey, Marketing Director, ISPO said: “What stood out about Aspire was their clear understanding of the brief and the strength of the strategic and tactical thinking they brought to the table. Everything connected into a cohesive positioning for the show, with a clarity and confidence that really resonated with us. They also demonstrated real energy, pace and ambition from the outset. We’re excited to be partnering with them as we build momentum around this important event.”
Monica Poncelas, Director at Aspire added: “We’re proud to be appointed ISPO’s global PR partner for 2026. ISPO has a rich heritage in the sport and outdoor industries, and the opportunity to help shape its next phase is incredibly exciting. Bringing together brands, retailers, media and industry leaders, it remains a unique platform for innovation, future-facing insights and industry-shaping conversations, and we’re really looking forward to supporting its continued evolution.”
For more information about ISPO visit: www.ispo.com
For media enquiries or collaboration opportunities, contact hello@aspirepr.co.uk.
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