Be a category leader. Inspire new mass market fans.




Today’s consumers are ever more discerning at choosing brands with purpose.

Our specialist sports and fitness PR services connect your brand truths with core fans to establish leadership in your category.

By focusing on performance-first, we have a powerful platform to break into active lifestyle spaces, win culturally cool new audiences and inspire a mass market following.

Whether your truth is about improving results, getting people active or nurturing wellbeing, we help you to create authentic PR programmes with real purpose.


Grow globally with centrally managed PR campaigns for multiple territories.

Grow globally with centrally managed PR campaigns for multiple territories.

Aspire Global Associates offers scalable global PR solutions to suit your different ambitions, budgets and campaign plans.

Carefully selected PR partners

We work with local PR associates who share our values and proven PR experience in the active lifestyle space. Based on your ambitions, we choose the best partners based on relationships with key media titles, influencers and communities. We take care of the contract negotiations, briefings and co-ordinate PR activities on your behalf.

Global expertise. Local tactics.

We work closely with you to develop a lead global strategy and localisation plan to deliver efficiency and consistency. After testing and fine-tuning plans for the UK market, we create a global media hub, organise campaign toolkits and translations and roll-out your campaign effectively with rapid feedback on the results.