Aspire PR is pleased to announce Outlaw Triathlon, the UK’s favourite long distance triathlon series as a new client. Aspire will be working with the Outlaw team on their external marketing strategy, to help raise awareness of the 2022 triathlon series.

Outlaw and OSB Events has a fantastic track record in delivering first-class middle distance and long distance event experiences in the UK. Attracting world champions as well as first time competitors, Outlaw events are open for all ability levels and are set in stunning surroundings including the famous Holkham Estate, Bowood Estate & Thoresby Park.

Aspire will focus on a paid digital marketing campaign to attract those proactively planning their race diaries for 2022 and those wishing to get involved for the first time. Aspire will also work with Outlaw to grow their community by forming an ambassador programme to champion the Outlaw events and help reach targeted communities.

Layla Smith, Founder and MD at Aspire, said: “We are delighted that Outlaw has chosen Aspire to be a partner agency for the 2022 series. With triathlon affected by the global pandemic, we are really excited to be working with Founder, Iain Hamilton and his team to open up the Outlaw Triathlon series to new participants, drive community growth, raise awareness of such a great brand and welcome more people to the Outlaw family.”

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