Swiss sportswear brand On further refines its Missiongrip™ technology and expands its Outdoor footwear range with the Cloudwander Waterproof, Cloudvista Waterproof and Cloudrock 2 Waterproof
Sport performance brand On announced landmark upgrades today to its Outdoor footwear range. A new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista and a brand new Cloudwander Waterproof model will all be available in September. On is also presenting a new enhanced version of its Missiongrip™ outsole technology, which will be incorporated into all new Outdoor models.
With a firm and consistent focus on developing all the technologies and components in-house, On has steadily evolved its Outdoor range of footwear products since their launch in 2016. Based on various feedback and extensive testing by its product and innovation teams, the Swiss sportswear brand today unveiled a new compound for its Missiongrip™ outsole technology. With its enhanced grip credentials, the new Missiongrip™ ensures even better traction on all terrains, in the wet or in the dry.
“Our new Missiongrip™ is our best performance sticky rubber yet,” says On footwear developer Olivier Withworth. “Its wet grip has been improved 30 per cent, and we’ve still maintained a highly abrasive compound. It’s a genuine game changer that puts us right up there with the market leaders.”
The new September additions to the On Performance Outdoor footwear range:
The Cloudwander Waterproof
Designed for everyday outdoor activities with a touch of the extraordinary, this entirely new On performance shoe is both lightweight and versatile, with enough support to handle a longer hike, too, if the mood so inspires. As the name implies, the Cloudwander Waterproof features a waterproof membrane to ensure constant comfort in all conditions. The Cloudwander Waterproof is available for £160.
The Cloudvista Waterproof
The Cloudvista, which was introduced this spring, is now available in a waterproof version in time for the fall season. The technical features that made the Cloudvista an instant bestseller, such as its light weight and its Helion™ superfoam midsole, all remain unchanged. In addition to its waterproof membrane, the Cloudvista Waterproof also incorporates reflective details on the upper to ensure better visibility on any nighttime outings. The Cloudvista Waterproof is available for £160 from September 15, 2022.
The Cloudrock 2 Waterproof
The Cloudrock 2 Waterproof is the latest iteration of On’s Cloudrock high-top hiking shoe. In a total redesign, the new shoe offers a more precise close-to-the-foot fit, a new lug pattern and a more dynamic midsole for sporting adventures. Also improved are the secure Flexlock lacing system and the closed construction under the sole to avoid picking up stones. The Cloudrock 2 Waterproof is available for £190
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base–inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.
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