Christopher Stadler and Kevin Abt bring over 30 years of combined experience in building brands for major global consumer companies.

Vancouver, BC, September 12, 2023 – FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to welcome Christopher Stadler and Kevin Abt to its leadership team as Board Member and Chief Revenue Officer, respectively. As FORM gears up for its next growth phase, Stadler and Abt’s experience as seasoned industry veterans in the fitness technology space is perfectly matched to propel the company forward in its upcoming chapter.

Stadler brings extensive knowledge and expertise to the FORM Board of Directors. He joins the board with over 20 years of experience in executive marketing leadership, working on major global brands, including Tide, Pantene, Ralph Lauren, Equinox, and IRONMAN. Most recently, he served as Global Chief Marketing Officer for the smart home gym company Tonal, where he oversaw brand marketing, product marketing, growth marketing, retail, and creative. Stadler is also an Emmy Award-winning and five-time Emmy-nominated Executive Producer for the IRONMAN World Championship on NBC; developed the 10-episode docu-series IRONMAN: Quest for Kona for NBC Sports; and developed global media partnerships with Red Bull and Facebook.

“FORM is transforming sports performance through its revolutionary AR-enhanced eyewear, and its commitment to empowering athletes of all skill levels is truly remarkable,” said Stadler. “After spending over a decade working in the sports and fitness industry, I look forward to working with this exceptional team to continue expanding the limits of innovation in this space.”

With over 10 years of experience as a senior sales and marketing executive, Abt brings invaluable expertise to the FORM team. Most recently, Abt was Vice President of Global Sales at Wahoo Fitness, where he spent over a decade leading all aspects of revenue generation, product pricing strategy, business development, and global omni-channel strategy for their connected indoor and outdoor training ecosystem.

“FORM completely changed the world of swimming when they launched the world’s first smart swim goggles on the market. The team behind this company are some of the most driven and innovative folks in the industry, and I can’t wait to lend my expertise to continue to push the boundaries between tech and sport,” said Abt. “The FORM Smart Swim Goggles and platform truly offer a game-changing experience, and I look forward to building out the team and accelerating growth at a global level.”

Launched in 2019, FORM introduced the world to the first-ever smart swim goggles, the FORM Smart Swim Goggles. Using the FORM goggles’ augmented reality display, swimmers have the unprecedented ability to see their performance metrics like pace per 100, distance, calories and stroke rate in real time. In 2021, FORM announced guided workouts powered by the FORM goggles. FORM Workouts give users access to thousands of guided workouts and continues to be a game-changing experience for swimmers globally.

“With deep-rooted backgrounds in sports technology and an impressive track record in building brands and driving revenue growth, both Christopher and Kevin are undoubtedly assets to the FORM leadership team. Christopher’s extensive work to build global consumer brands will provide undeniable value to FORM’s Board of Directors, and Kevin’s unique insights into the industry’s landscape, coupled with a forward-thinking approach, promises a powerful synergy for FORM,” said Dan Eisenhardt, CEO of FORM. “We look forward to the contributions of Christopher and Kevin as we move forward into the next era of success at FORM.”

FORM’s is breaking down the barriers between what swimming is and what it could be. Driven by a collective belief that swimming can be so much more than what it has been, FORM continues to reshape the sport through its game-changing innovations. The FORM goggles recently won Best Swim Product at the 2023 Global Triathlon Awards, Wearable of the Year at the 2023 Sports Technology Awards, and Product UX at the 2023 iF Design Awards.

For more information on FORM, visit