Aspire PR was born in the mountains, the French Alps to be precise. Over 14 years ago I had an idea to create a new kind of PR agency – one that could make a difference in the world and allow me to work from the mountains for part of the year.

I never quite managed the hybrid mountain working. But fast-forward 14 years and the world is a very different place. Aspire has grown from ‘me’ to ‘we’ and the ability to work from anywhere feels infinitely more possible than it did back then.

This summer feels like the perfect time to make a part of the dream a reality. The team at Aspire is going to spend a week in the Alps, to reflect on our journey and move forwards together.

Setting up an ‘office’ surrounded by snow-capped peaks will be the perfect panacea to the challenges of hybrid working. We will have the opportunity to collaborate in person, dream up new ideas and enjoy time outdoors together in the fresh air.

We are also timing our trip to coincide with the epic Ultra-Trail du Mont-Blanc (UTMB), the world’s most famous off-road endurance running race. The plan is to soak up the unique atmosphere and connect with the thousands of fans and trail running communities drawn to the event each year.

While we’re on the ground, we will support activities for our amazing clients. UTMB has grown over the last 20 years to be much more than a race. It is a festival of film screenings, performances, meet-ups and 100s of exhibitors showcasing their brands at the Ultra Trail Village.

We are hosting one of our Moving Meets during our stay so we can bring people together through a shared passion for movement. We want to connect and exchange ideas on creating a happier and healthier planet.

So, if you’re near Chamonix this summer, come and join us. Let’s soak up the inspiring surroundings and move mountains together.

Layla Smith, Founder and Managing Director