Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed to represent FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance.  

Founded in 2016 in Vancouver, Canada, FORM has a simple mission: elevate how athletes train and compete through real-time visual feedback.  Beginning with swimming, FORM launched Smart Swim Goggles in 2019 providing swimmers with an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display.  What’s more, it was the first to market with heads-up display in goggles leading the field in this space and in 2021, FORM announced guided workouts powered by the FORM goggles. Today, the technology continues to be a game-changing experience for swimmers globally and the brand is gearing up for its next growth phase.

Ultimately working to drive visibility, demand and brand growth, Aspire PR will: raise awareness of the brand’s USPs, purpose and mission and deliver relevant and on-brand exposure via a strategic editorial media strategy cutting across a number of relevant sectors; support the development of a UK ambassadorial programme; work with content creators and communities at key moments; and lead on exciting brand growth activations across 2024.

Commenting on the appointment, Kevin Abt, Chief Revenue Officer, FORM said: “With its wealth of diverse experience across the active lifestyle space and especially its expertise across tri and swim sectors, Aspire PR was clearly the agency to support us in the UK territory with our plans for the next chapter of FORM.  We are confident that they can deliver the cut through across multiple channels that we are looking for and are very excited to be working with the team there.”

Layla Smith, Aspire PR founder and managing director, added, “We are delighted to have been appointed to represent FORM in the UK at a really exciting brand juncture.  With a passion for the triathlon and swim space, we are very proud to welcome such a premium, technical brand to our client portfolio.  We look forward to working in collaboration with the team at HQ and its global agency partners to propel the brand to the next stage of growth as it continues transforming sports performance through its revolutionary AR-enhanced eyewear.”

For more information about FORM visit or follow @formswim

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