Aspire PR is extremely pleased to announce OOFOS, the pioneering recovery footwear brand as a new client. The agency is working with the company to help raise consumer awareness and brand profile across the UK, through targeted media and influencer activity and outreach across the whole of their footwear range.
OOFOS is a ground-breaking creator of sports recovery footwear and a brand beginning to make its mark across the fitness, lifestyle and wellness arenas as iconically designed footwear with function. Its pioneering and contemporary footwear technology was created by passionate veterans of the athletic shoe boom of the 1970s.
Layla Smith, Aspire Managing Director, commented: “We’re absolutely delighted to have been chosen by OOFOS as its first PR agency in the UK. It’s a brand we’ve followed over the years, so we’re so excited about working with the team and bringing the brand to life. We have some exciting plans and can’t wait to get to work!”
Each pair of OOFOS is made from the brand’s proprietary OOfoam™ technology that absorbs 37% more impact than traditional footwear foams – the much-loved patented footbed design cradles and supports the arches. The brand is scientifically proven to reduce stress on the body by reducing energy exertion in the ankles by up to 20%.