On and Roger Federer take their collaboration to the next level. Inspired by the teamwork involved in a double’s tennis match, Federer teamed up with one of the strongest players in the streetwear cosmos: Ronnie Fieg. Fieg, who is the mastermind behind the brand Kith and Federer collaborated on a special set of THE ROGER items: THE ROGER RF2 Pack.
“Roger and I each carry a solid work ethic and a passion for our respective crafts. We both strive to be and remain the very best at what we do. That foundation of mutual respect, regardless of our profession, led to a sense of trust with one another in the design process”, says Fieg.
Included in the pack are THE ROGER Clubhouse Mid and THE ROGER Pro, both a lifestyle and a high-performance sneaker. However, instead of staying in their métier, both partners have dabbled in each other’s realm. Roger Federer has designed THE ROGER Clubhouse Mid – a brand new mid-top silhouette that is meant to be worn off court. It has a raised collar, a reference to the tennis shoes of the ’90s when the pros preferred to play in mid-tops.
Despite the lifestyle aspect, there is a lot of technology hidden in the DNA of THE ROGER Clubhouse Mid: By adding the On signature CloudTec® and Speedboard® technology, this sneaker is ready to challenge the city. The midsole is also made of Zero gravity foam and features hidden clouds and a Speedboard® to provide all day cushioning and support. Additional highlights include a vegan leather upper with recycled polyester fabric collar and lining. To cross-reference Roger’s early days, the entire shoe has been treated with clay: “My first challenger was on clay, my first satellite was on clay, the first player I beat was on clay,” Roger said, referring to tennis’s minor-league professional circuits. “So, clay came first.” Roger Federer signed each pair personally.
Fieg also stepped out of his comfort zone and worked on THE ROGER Pro.
“Ronnie has an immense amount of knowledge in the sneaker world and that paired with my experience in Tennis made for a great collaboration that we are both proud of”, Roger explains. Constructed from vegan leather with perforated details, On’s first high-performance Tennis shoe was developed for playing a full day on the court, made possible by a Zero Gravity foam midsole with an embedded carbon Speedboard® in the outsole. The wider forefoot and additional rubber toe cap also provide extra support for quick lateral movements, adding up to making THE ROGER Pro the strongest partner on the court.
Roger and Ronnie both have RF as Initials. “Roger’s RF logo is so iconic. So rather than alter it, we simply added the squared insignia so that it could represent the both of us,” explicates Ronnie about the RF2 Logo with both names running down the tongue and in the foot bed.
The main quarter logo features the Unisphere sculpture as a reminder: it’s US Open time. Each sneaker also comes with 3 spare laces, a dust bag, and a bag of clay for the ultimate customization. Ronnie Fieg personally signed each sneaker, too.
The highly limited On THE ROGER RF2 Pack will be released on the 29th of August exclusively at Kith through their web shop and their store locations for 450 USD.
From the same time onwards, the inline version of the new THE ROGER Clubhouse Mid in four different colorways will be available for 169.99 USD at On-running and selected stores worldwide.
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelfe years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.
About Ronnie Fieg, Kith
Established in 2011, Kith operates on two planes – a multifunctional lifestyle brand for men, women, and kids, as well as a progressive retail establishment. Our seven brick-and-mortar flagship stores were designed in partnership with Snarkitecture, as we push the boundaries to deliver customers a completely unique experience. We offer an array of premium products, ranging from our own in-house label to a curated selection of multi-brand apparel and footwear. In 2015, Kith Treats was conceived from a childhood love for cereal and dreams of one day opening up a cereal bar – now operating in eight locations, Treats has become a staple within Kith. Our brand has also extended to three shop-in-shops at Bergdorf Goodman, Hirshleifers, and at Selfridges. Embarking on our journey overseas we knew it was only right to bring a taste of New York with us; together with Major Food Group, we introduced our first restaurant – Sadelle’s at Kith Paris.Kith was founded by Ronnie Fieg, a prominent figure in the footwear industry, who has over twenty years of hands-on experience. Born and raised in Queens, Fieg has been involved in the footwear industry since becoming a stock boy at New York-based franchise David Z. at age 12. With steadfast perseverance, he methodically rose through the ranks from floor salesman to assistant manager to eventually becoming head buyer. Collaborating with brands that have stood the test of time, Kith aligns itself with brands and ideations from Fieg’s childhood that cohesively formalized the roots of his upbringing.