Fashion meets function with Vitae collection
Established over 25 years ago, and recognised as an innovator and leader in its field, November 2022 saw British-based outdoors accessories brand, Sealskinz, begin a new chapter in its history with the purchase of the brand by founder and former CEO of Ted Baker, Ray Kelvin. A natural fit for Kelvin, who is a keen fly fisher and outdoorsman, his ambition is to introduce Sealskinz to a wider audience; from the everyday explorer to committed outdoors enthusiasts, whose favoured pursuits require tech-forward products that can withstand any weather.
This summer sees the launch of the brand’s first-ever apparel collection: the Vitae collection. Showcasing contemporary clothing and accessories designed with functionality at its core, Vitae offers fans of the outdoors adventure-ready apparel, designed for urban environments.
The range features stylish accessories, including waterproof hats such as the Lynford Women’s Waterproof Canvas Bucket Hat and innovative Salle – Men’s and Women’s Waterproof Foldable Peak Cap, made with three-layer Aquasealz™ construction keep the wearer comfortable and dry; alongside bamboo socks such as the Thwaites Men’s Bamboo Mid-Length Twisted sock. The Vitae collection apparel edit includes pieces to support year-round adventuring, such as the summer-ready Yaxham Men’s Quick Dry Swim Short and Narford – Men’s Meteorological Protection Tee; and versatile Knapton Men’s Water Repellent Hoodie, made with eco-friendly, butter soft organic cotton. Prices range from £18 – £125.
The Vitae collection marks an exciting development for Sealskinz. Offering an injection of colour to the heritage brand, the new collection sits alongside the core range of waterproof, technical products that are known and trusted by consumers; opening the door for more people to get the most out of the outdoors in a style to suit them. This growth extends to the carefully crafted fabrics of its clothing and accessories and beyond, with the sustainability of both the brand and its workmanship being at the forefront of the company’s DNA. The Vitae collection includes pieces made from sustainable yarns such as bamboo and organic cotton; with items sent to customers in compostable packaging.
A stunning, contemporary range for the bold adventurer, the Vitae collection is now available for purchase through Sealskinz’ online store and select retail partners. The growing range will expand further in AW23 and SS24 with the brand set to offer an even more diverse range of products, tailored to different sporting pursuits. Whatever you’re into, Sealskinz has you covered.
For more information on the Vitae collection and to explore Sealskinz’ product lineup, visit www.sealskinz.com.
See the full Vitae collection HERE
For further information or to request samples please contact sealskinz@aspirepr.c.uk
ENDS
ABOUT SEALSKINZ
Sealskinz is the British waterproof accessories brand of choice for those who love the fun, excitement and challenge of outdoor adventures. Pioneering in its approach to products and the demands of the modern-day consumer, its portfolio of gloves, hats and socks continues to evolve with innovation, heritage, trust and quality at its very core. Its game changing three-layer sock broke the mould and set the bar for endurance brands and 2020 saw Sealskinz push the boundaries further with a patented revolution in waterproof gloves – Fusion Control™. November 2022 saw the purchase of Sealskinz by founder and former CEO of Ted Baker, Ray Kelvin. Demonstrating his sharp business acumen and passion for sustainable, innovative products, Kelvin is no stranger to creating successful businesses with a strong brand identity. In 2023 Kelvin launched the Vitae collection; Sealskinz first ever apparel collection.
