Swiss sports brand On releases the Cloudnova, a sneaker for all day comfort infused with performance technology.
April 30th, 2020 – Zurich, Switzerland. On releases the Cloudnova, a sneaker built with performance technology. It’s what made the sneaker in the first place. “Performance used to borrow from fashion; now fashion borrows from performance.” says On Co-Founder David Allemann.
Fashion, sportswear and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. Now, this new lifestyle is emerging for all at light speed. And a new reality is asking for a new type of all day comfort.
On’s roots are in sports, performance, nature and design. Ten years ago in the Swiss Alps, three friends plotted to re-invent running and trail shoes. One of them a multiple time duathlon World Champion, the others product and design geeks. From its humble origins, On has acquired the fastest growing running community with more than 7 million fans worldwide. Athletes in On shoes are winning World Championships and Olympic Medals. And by exploring the very edge of technical innovation and design, On has been adopted by those who hit refresh and take their ideas and life into a new direction.
“Today, the most inspiring people are in sneakers. We get the challenge and opportunity to re-invent how we work, explore nature, travel in small and big ways and spend time with our friends and families.”, says Allemann.
The Cloudnova features On’s award-winning CloudTec® sole. Fully cushioned and agile, the feel is almost weightless. The sneaker is constructed as a sock and features On’s signature Speedboard® – a molded plate that adds a spring to each step.
On’s first limited Cloudnova drop will be released through a draw with the following online access. The Cloudnova will be launching in Black Eclipse and White Umber. Sign-ups will begin on April 30th 2020 and will close on May 6th 2020 at 11:59pm UTC. Winners will be announced on May 7th at 12pm UTC.
The first drop of the On Cloudnova will be available worldwide at Dover Street Market and select pioneering retail partners that challenge conventions and champion new ideas:
- Dover Street Market (Worldwide)
- Bodega (USA)
- Shoe Gallery (USA)
- Atmos (Japan)
- 43einhalb (Germany)
- MATCHESFASHION (Worldwide)