Aspire – the UK’s leading PR agency specialising in the active lifestyle space – has been appointed to represent Parthian Climbing Wandsworth, London – a state of the art indoor climbing facility with community and inclusivity at its very core.
Covering 25,000 square foot of space, the new state-of-the-art climbing facility will open its doors to the public in Wandsworth in July 2023, at Landsec and Invesco’s Southside Shopping Centre. This is Parthian Climbing’s fifth centre in the UK and its first in the capital. Parthian Climbing Wandsworth will be the first indoor climbing facility in the UK to feature an exact replica of the Olympic bouldering wall, “The Titan”, which will be used at the Paris 2024 Olympic Games. In addition to the bouldering, auto-belays and roped climbing, Parthian Climbing Wandsworth will include café, bar, retail and co-working spaces.
With a brand mission to offer climbing for everyone, Parthian is passionate about building a community that inspires and grows the next generation of climbers. It has a proven track record of being one of the highest-quality providers of climbing instruction and coaching in the UK at their existing sites in Manchester, Reading, Harrogate and Southampton, and all Parthian Climbing centres offer sessions for young climbers on the National Indoor Climbing Award Scheme (NICAS), group events for clubs such as Scouts and Brownies, and school sessions developed around the GCSE PE curriculum.
Aspire will launch Parthian Climbing Wandsworth to a mainstream consumer audience, working to put it on the map for active Londoners and its surrounding areas as well as for the brand overall. Ultimately working to drive visibility, demand and brand growth, the agency will: raise awareness of the brand’s USPs, purpose, mission and values and deliver relevant and on-brand exposure via a strategic editorial media strategy; build hype across existing climbing and new communities via social media; and work with Parthian Climbing on two key opening moments for media, content creators and communities.
Commenting on the appointment, John Dunne, founder and CEO of Parthian Climbing said: “With its knowledge of the active lifestyle space across a number of sectors, Aspire was clearly the agency to support us in this milestone brand moment as we land in London. With a wealth of diverse experience and expertise, we are confident that they can deliver the cut through across multiple channels that we are looking for and are very excited to be working with the team there.”
Layla Smith, Aspire founder and managing director, added, “We are delighted to have been appointed to represent and launch Parthian Climbing Wandsworth. Not only is movement in our agency’s DNA, but we share the Parthian brand’s passion for purpose when it comes to diversity, inclusivity and community. It’s a privilege to have been selected to represent the brand at an exciting brand juncture as it opens in the capital.”
For more information about Parthian Climbing visit www.parthianclimbing.com or follow @parthian_climbing_ldn
For more information about Aspire visit www.aspirepr.co.uk or follow us on @aspire_pr_uk
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