The marquee tennis event returns with an extra big moment this year:
On co-entrepreneur Roger Federer will play his last ATP-level event in London on September 23-25th. A new special Laver Cup edition of THE ROGER Advantage, designed by the Swiss Maestro himself, will be available to help fans commemorate the moment and celebrate Federer’s storied career.
After the U.S. Open, it’s Laver Cup time and this year, all eyes will be on On co-entrepreneur Roger Federer who will play the last match of his amazing career as part of “Team Europe” in London. The event pits six of the best players from Europe against six of their counterparts from the rest of the World in an exciting team format which reunites the “Big Four” of men’s tennis one last time. Federer, Novak Djokovic, Rafael Nadal and Andy Murray, together with Stefanos Tsitsipas and Casper Ruud, take on “Team World” (Diego Schwartzman, Frances Tiafoe, Felix Auger-Aliassime, Taylor Fritz, Alex de Minaur and Jack Sock).
To mark the occasion, On has released a special edition, co-created with the Swiss maestro himself. THE ROGER Advantage LC22 is characterized by its clean lines, minimal stitching and ultra-smooth matt vegan leather. A pared-down, tennis-inspired shoe that was designed to add a contemporary finish to any style.
“I thoroughly enjoyed the design process of the special edition Laver Cup model of THE ROGER Advantage. Me and the On team put a heavy emphasis on carefully up dating special details of the shoe, like adding the multi-coloured lace loops and the British flag”, Roger Federer said.
The shoe features subtle Laver Cup details like the Laver Cup logo on the tongue and sockliner, Swiss and British flag details to represent this year’s host city, red and blue lace loops and the signature red and blue Speedboard® representing two competing teams complete the exercise in reduction. Engineered for lasting cushioning and comfort, concealed Cloud elements and the Speedboard® give you the trademark On sensation of running on clouds with elite-level energy return all day. A fresh aesthetic with athletic accents makes THE ROGER Advantage LC22 that essential sneaker to reach for.
Laver Cup fans can get up close and personal with the shoe in pop-up sales areas at the On booths inside the venue and in the Fan Zone outside of the arena, where additional activities and surprises await visitors.
The release is the latest in a line of additions to THE ROGER franchise which has expanded to include the professional tennis shoe THE ROGER Pro, a new silhouette, THE ROGER Clubhouse Mid and with the special RF2 collaboration with Kith’s Ronnie Feig.
The ROGER Advantage LC22 will be released on September 15th and will be available for 149.99USD at On-running and at the Laver Cup booths from September 18th.
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelve years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and ground breaking strides in sportswear’s circular economy have attracted a fast-growing global fan base inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.
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