1st October sees MAAREE’s 2021 limited-edition Empower Sports Bra in support of CoppaFeel! and October’s Breast Cancer Awareness Month, land on www.maaree.com. Revealed on @maaree by Giovanna Fletcher and GBBO’s star Selasi at the end of the 100km CoppaFeel! Scottish Highland Trek 2021 that MAAREE founder Mari Thomas took part in mid-September**, the limited-edition bra is destined to be a sell-out success just like its 2020 predecessor.
Priced at £49, MAAREE will be making a donation from the sale of each bra to breast cancer awareness charity CoppaFeel! to support it to continue the work it does to educate and remind young people that checking their boobs regularly could save their lives.
This year, MAAREE opened up the design of the bra to its audience, launching a competition on its social channels on International Women’s Day. The winning design was created by Natasha Jones, a final year Sports Engineering student at Loughborough University. A beautiful camouflage-esque design, black outlines of the female form combined with striking, earthy shades of green, orange and brown, cleverly come together to represent all female body shapes, sizes and skin colours. With a subtle abstract element at its core, Jones’ intention in her design was to highlight how none of the female shapes overlap, representing a spectrum of women supporting each other without being in competition. The bra also features a CoppaFeel! label to remind all wearers to regularly check their boobs.
Commenting on the launch and design of the 2021 bra, Mari Thomas said, “I am really proud to once again be supporting CoppaFeel! and the vital work it does to educate young people on breast cancer. Natasha’s design was a clear winner for me. It encompassed body positivity and female empowerment in such a beautiful way and encapsulated exactly what the MAAREE brand is all about – empowering women to reach their full potential in any sporting activity. I know her design is going to be hugely well-received and applauded, supporting us to raise as much as we can for CoppaFeel!”
The design includes the first of its kind, truly functional, patented Overband® Technology developed by Mari Thomas to minimise upward motion and boob bounce. Innovative and revolutionary, particularly for the larger breasted female, the Overband® Technology is a curved panel that runs across the top of the breasts to provide extra support and reduce upward motion when carrying out any form of exercise. The innovative design and tech ticks two major boxes making it beautiful, useful and functional all at the same time; it distributes the pressure evenly over the tops of the breasts, as opposed to simply squeezing, and creates an aesthetically pleasing silhouette.
Priced at just £49, available whilst stocks last in a XS – XL size range and supporting CoppaFeel!, to purchase your limited-edition Empower Sports Bra visit www.maaree.com