Supporting both elite sportswomen and the everyday active female to perform at their best
Award-winning female empowerment sportswear brand, MAAREE, is excited to announce the launch of its next generation Empower – a high-supporting sports bra designed so that both every day active females and elite athletes can perform at their best.
The brand’s original Empower sports bra has always been popular among fitness enthusiasts for its superior support and comfort. However, following the success of the Women’s Euros and the increased coverage, funding, and participation in women’s sports, MAAREE continues to push the boundaries of what’s possible, and sets new standards in sports bras to provide support for the world’s top athletes too.
Further proving its popularity within elite team sports, on International Women’s Day, MAAREE partnered up with Netball Super League team, Severn Stars Netball who have chosen MAAREE as their sports bra sponsor. This partnership ensures the netball team are kitted out with three bras each of their choice from the multiple-award winning MAAREE collection, seeing them through the whole season.
England Netball Player, Eleanor Cardwell, also chose MAAREE as her number one choice for support during training and matches. Eleanor recognises the importance of a well fitted sports bra for performance and comfort, and is known for her detailed sports bra reviews on social media. Her endorsement of the MAAREE brand, together with MAAREE’s recent partnership with Severn Stars Netball further demonstrates MAAREE as the number one choice on the pitch.
The new Empower is also the first bra design from MAAREE to include a handy pocket, a necessity for elite sports. Additionally, as with all MAAREE sports bras, the next generation Empower features the brand’s award-winning Overband technology which focuses on upwards motion as well as downwards.
A perfect choice for multiple sporting activities – from the every day to the elite – this sports bra will suit females who run, cycle, jump-rope (skipping), horse-ride and everything in between!
Priced at £49 with a 12-month guarantee, the new MAAREE Empower Sports Bra adds an extra size, ranging from XS -XXL and comes in multiple colourways: all-white, navy and black. Guidance on how to pick the perfect size for you is available on the website. MAAREE also offers a free Zoom fitting service with founder, Mari Thomas and her team of experts.
To snap one up, visit www.maaree.com
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For press enquiries, please contact:
Joanna Alden / Vikki McGill @ Aspire PR
joanna@aspirepr.co.uk / vikki@aspirepr.co.uk
07932569991 / 07505 842535
ABOUT MARI THOMAS AND MAAREE
Mari Thomas has been interested and excited by sport from a young age and as she grew up, she realised the importance and positive impact it had on her every-day life, from physical and mental health benefits to the acquiring of key life skills. Yet, what she discovered as she blossomed, was that, for so many women, the right tools to allow them to perform at their best, simply weren’t available.
Her career path led her to become an experienced sports brand tester, advising some of the biggest names in the business, however, she felt that for her personally, there still wasn’t the ultimate sports bra out there. Whilst most addressed the prevention of downward motion, they didn’t combat motion in the upwards direction, which meant vertical movement was still a very present and noticeable issue.
It became her mission to design and create a bra which tackled this problem and two years spent designing and perfecting the bra and the Overband® Technology, resulted in a sell-out success of her first collection in the spring of 2020. At the very heart of her business lies her passion and motivation to create products that allow women to comfortably reach their full sports potential.
