Coinciding with IWD, empowerment sportswear brand and English netball team join forces
MAAREE, the award-winning female empowerment sportswear brand, is excited to announce it has teamed up with Netball Super League team, Severn Stars Netball. MAAREE and Severn Stars share the same ethos – they are women who empower women.
Today, appropriately coinciding with International Women’s Day, MAAREE and Severn Stars formally launch this season’s partnership. Yesterday saw the team’s group fitting at their training ground in Worcester, whereby the whole netball team had their measurements taken and bras fitted, with the view to combatting their ongoing problem of ill-fitting sport’s bras.
Did you know that eight out of ten women are wearing the wrong size sports bra? Properly fitted bras are arguably the most important factor in a bra’s overall comfort and this has a huge influence over women’s ability to compete and exercise to their full potential. Severn Star’s netball coach, Jo Trip, echoes this sentiment sharing that “not having the right bra size is the most frequently talked about topic in the changing rooms.”
At the heart of the brand, MAAREE wants to empower girls and women to omit barriers when it comes to sport, by offering products that will allow them to perform at their best. As founder Mari Thomas explains: “Offering women-first solutions to products was how MAAREE and our now award-winning sports bra designs came about”. This partnership will ensure the netball team are kitted out with three bras each of their choice from the multiple-award winning MAAREE collection, seeing them through the whole season.
A pioneering combo of tech, aesthetics and revolutionary Overband Technology, MAAREE is excited about this opportunity to improve the team’s overall comfort when on the pitch.
Visit www.maaree.com to find the right bra for you.
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For press enquiries, please contact:
Joanna Alden / Vikki McGill @ Aspire PR
joanna@aspirepr.co.uk / vikki@aspirepr.co.uk
07932569991 / 07505 842535
ABOUT MARI THOMAS AND MAAREE
Mari Thomas has been interested and excited by sport from a young age and as she grew up, she realised the importance and positive impact it had on her every-day life, from physical and mental health benefits to the acquiring of key life skills. Yet, what she discovered as she blossomed, was that, for so many women, the right tools to allow them to perform at their best, simply weren’t available.
Her career path led her to become an experienced sports brand tester, advising some of the biggest names in the business, however, she felt that for her personally, there still wasn’t the ultimate sports bra out there. Whilst most addressed the prevention of downward motion, they didn’t combat motion in the upwards direction, which meant vertical movement was still a very present and noticeable issue.
It became her mission to design and create a bra which tackled this problem and two years spent designing and perfecting the bra and the Overband® Technology, resulted in a sell-out success of her first collection in the spring of 2020. At the very heart of her business lies her passion and motivation to create products that allow women to comfortably reach their full sports potential.
MAAREE’S AWARD-WINNING OVERBAND TECHNOLOGY
The Overband is a curved panel that runs over the top of the breasts, to reduce upward motion when exercising. It is specially designed to distribute the pressure across the breasts whilst offering a pleasing silhouette, which means no unnatural looking or unwanted lumps or bumps appearing where they shouldn’t.
This world’s first and revolutionary technology is sewn into the front of the bra and also into the underband on your back. Therefore, fastening the clasp will apply the tension not only from the underband but from the Overband® also. This means the band will not be moving around independently of you or the bra when you are active.
