On announces multi-year partnership with Highgate Harriers – joining forces to build on the legacy and continue to raise the level of British distance running

London, 14th April 2022 – Back after a two-year hiatus due to the pandemic, global sportwear brand On and one of Britain’s oldest running clubs, Highgate Harriers announces a three-year partnership, making On the exclusive sponsor of this unique athletics event, the Night of the 10,000m PB’s.

Promising a night of world-class athletics combined with showstopping entertainment, this celebrated event is free for all spectators to attend and will take place at Parliament Hill Athletics track on the evening of Saturday, 14th May 2022. The event comprises of a series of 10k races where runners chase their PB’s – culminating in the elite A-race. 

The event also acts as the British Athletics 10,000m trial race for the World Championships and European 10,000m Cup, providing an essential opportunity for athletes to run winning times ahead of Birmingham 2022 Commonwealth Games selection.

Spectators can soak up the electric atmosphere with live entertainment, including a 30 minute circus theatre performance and walkabout show from Fit Up Productions; a drumming session from Drum Works; a fire performance display from the team at Heartburn Entertainment; and Pyrotechnic flaming fun from Entertainment Effects. There will also be a number of licenced bars and beer tents, as well as multiple quality food outlets serving mouth-watering dishes, and DJs spinning tunes throughout the night to get the party started!

Alongside the athletics and entertainment, spectators will have the opportunity to try the latest footwear and apparel from On, with a test track segment where they can set their own record (over a slightly shorter distance than 10km). 

“We are thrilled to be partnering with Highgate Harriers on this amazing and historic event. We are looking forward to seeing all the athletes taking part and equally excited to see our On athletes compete – it’s not just great fun but for the athletes, an opportunity for their dreams to come true with national selection”, saidGareth Evans, Head of Marketing Western Europe, On.  “It is an event that we have been involved with for a few years now and this extended partnership is a reflection of our passion and shared values as we look to keep elevating the athlete and spectator experience.”

Ben Pochee, Race Director commented: “We can’t wait to welcome back our lane 3 spectators on May 14th and unleash their collective vocal chords in support of athletes chasing World Championships qualifying times or personal bests. The superb backing of On as sponsorship partner provides our event with the essential support to ensure 2022 is the year we can truly celebrate the return of our #LoveLifeLove25Laps philosophy”.

Further announcements will be made throughout April including confirmed athletes, international stars and additional entertainment, so watch this space!

For race and additional event information, see here.

For media enquiries, please contact

Vikki McGill

Aspire PR, Media Relations vikki@aspirepr.co.uk

About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fuelled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and ground-breaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com

About Night of the 10,000m PB’s

Created in 2013 with the ambition of improving British 10,000m racing. Powered by volunteers and a desire to innovate athletics presentation, the event grew into a carnival of aerobic love, a coming together of friends and a celebration of a sport born of accessible grassroots passion.

Night of the 10,000m PBs is 100% free to spectators and the unique #Lane3BeerNCheer ethos created atmosphere capable of helping British athletes qualify for Olympic Games and inspire others to believe.