Two years after launching its first ever apparel line, the award-winning Swiss Performance brand, On, launches key updates with the addition of a sweat set and 7/8 tights in both men’s and women’s.
ZURICH, SWITZERLAND (14 February 2019) – “It takes a lot of effort to make something look and feel effortless,” said On Co-Founder David Allemann when On launched its first performance apparel line in 2016. That remains true today as On releases its 2019 apparel collection. On’s performance apparel is lightweight, breathable, technical and filled with small details to make athletes look and feel effortless on their runs.
Take an urban leisurewear icon and re-engineer it with technical fabrics and performance design. The On Hoodie is the result. Tailored for runners, this Hoodie is big on features and low on bulk. Perfect to pull on for warm-ups and cool downs, its patented blend of fabrics was developed specifically to keep your temperature on track. Hide the hood when things warm up and stand out in low light with reflective details.
Made of patented performance material, the name “Sweat” Pants is something of a misnomer. The new-technique blend of natural and technical fabrics helps athletes maintain the perfect temperature. Soft, breathable wool-blend panels at the knee help make pulling on the Sweat Pants a cozy reward for post-training legs.
Also new to the On Performance Apparel line for 2019 are the Tights 7/8. With an easy-on, extra-wide adaptable waistband, it is quicker and easier to get out the door for that brisk, morning run. The tights include multiple rear pockets, a secure key loop and a reflective pattern for visibility during early morning and late-night running.
Kate Allan, PR Lead – Aspire PR & Marketing
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