October 2021 – OOFOS, the global leader in recovery footwear, announced its support of The Royal Marsden Cancer Charity in April 2021, and showcases its pink collection in honour of Breast Cancer Awareness Month. OOFOS will be donating 2% of all net online sales of the collection in support of The Royal Marsden Cancer Charity, continuing the donation initiative that began across OOFOS’ wider range in April. To date, an incredible £7,616 (as of 04.10.21) has been generated for the charity.
The raising of vital funds for the charity through sales of the pink collection, which features the Women’s OOahh Sport Flex Slide Sandal, Women’s OOriginal Sport Sandal in Neon Pink, Women’s OOriginal Sandal in Fuchsia and Women’s OOmg eeZee Low Shoe in White Pink, continues the expansion of OOFOS’ Project Pink initiative. Project Pink is a dedicated effort to support and raise awareness of breast cancer and was set up in 2014 in the States following the diagnosis and later, sad passing of one of the company’s first employees, Duncan Finigan, from the disease. The initiative’s focus is on giving back year-round and in January of this year, it reached a milestone moment when over US$1 million was donated to the Dana-Farber Cancer Institute (DFCI) since Project Pink’s inception.
The Royal Marsden Cancer Charity raises money to support The Royal Marsden, a world-leading cancer centre whose research into new and improved treatments benefits cancer patients everywhere. The Charity funds state-of-the-art equipment and ground-breaking research and creates the very best patient environments.
Commenting on OOFOS’ partnership with the charity and ambitions for the pink collection, Kelly Cundell, Head of International at OOFOS said:
“Our partnership with The Royal Marsden Cancer Charity began in April and has blossomed ever since. We’re thrilled to have raised over £7,600 for the charity so far, which will contribute to vital research needed for cancer, and are proud to lend our support in the form of shoes to help staff recover and feel better after long shifts on their feet.
Our support for cancer charities is year round, and October is no exception. We hope that our pink collection – and the goodwill from supporters across the UK throughout Breast Cancer Awareness Month – will yield great things for the charity and the fantastic work it does.”