ZURICH, SWITZERLAND (19 April 2018) – Disruption of space is what has made On the fastest growing running brand. With a premium Swiss design and high-performance technology, On has become a favourite not just among some of the world’s best athletes and runners, but with masters taking their crafts to the edge.
Before starting On, one Co-Founder was making podiums in World Duathlon Championships while the other was working with globally renowned furniture designers as the Chief Marketing Officer at Vitra.   Olivier Bernhard and David Allemann are the perfect combination of performance, design and technology.
To celebrate this merge of athleticism and design, On has created the Cloud Edge. The all-new, super limited-edition Cloud Edge is the perfect fit for trend-setters, jet-setters and pace-setters.
The Cloud Edge, is the culmination of the best materials to deliver premium performance with ultimate style. Starting with incredibly plush, breathable wool, wrapped with a vegan leather heel cup and seamless support structures, and topped with a plush terry tongue, the Cloud Edge delivers a sleek, minimalist style with soft cushioning.
Co-Founder, David Allemann said: We made this shoe to honour the innovators, the creators, the thrill-seekers, the crafters and risk-takers of the world who inspire us daily.”
The super limited-edition Cloud Edge will be on sale in selected retail stores and online at www.on-running.com on April 19th, 2018.   RRP £130
All hi-res images can be found here
Background Information – Notes to Editor
Who is On?
On is a young Swiss sports company based in Zurich (Switzerland), Portland (Oregon, USA), Yokohama (Japan) and has just opened another office in Melbourne (Australia). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearhead this mantra.
On running shoes are winning design and technology distinctions all over the world – most recently the ISPO Product of the Year and Gold Award for the Best Performance Shoes 2017/18. World Champions and elite athletes win constantly in On.
On’s ingenious CloudTec sole is patented worldwide. Seven years after market launch, On is available at more than 3’000 specialist running stores and over 50 countries in Europe, North America, South America and Asia-Pacific.
How does On’s patented CloudTec® system work?
Cushioned landing, firm push-off: that’s the core concept behind the new running shoe by On, the young Swiss-based manufacturer. On’s patented technology combines all the benefits of a soft training shoe and a hard and fast racing shoe; a radical development in the sports industry. Land on the sand, push off from the running track!
The secret to this bold new dual functionality lies in the On’s “Clouds” – hollow pods on the sole of the shoe that stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off.
Athletes who have worn Ons and their coaches have reported greater muscle activation, new personal bests and shorter recovery times. These findings are also backed up by scientific research: independent studies by the reputed Federal Institute of Technology in Zurich, Switzerland have confirmed that the patented CloudTec® system substantially reduces athletes’ heart rates and blood lactate levels.
To review the new Cloud Edge, contact:
Vikki McGill I vikki@aspireprmarketing.com I 07507 842525 / 020 8979 9655