ZURICH, SWITZERLAND (28 February 2019) – For nine years, Swiss sports brand On has inspired the running scene with its unique CloudTec® technology. Now, the company announces its latest industry-disrupting innovation with the launch of the Cloudswift performance running shoe, the first shoe to feature On’s new Helion™ superfoam.
The Helion™ foam combines properties other foams can’t, delivering durability and rebound at a previously impossible level. The unique new On Helion™ foam is formed of a special structure fusing stable, hard elements and softer, elastic segments. This enables greater durability without adding weight and more rebound without sacrificing cushioning. Thanks to its temperature resistance capability, the cushioning stays premium – no matter if it’s cold or warm outside. Its enduring energy-return properties offer protection from the road and performance for the run.
‘No compromises’ was the mantra when we set out to create this new superfoam,” explains Olivier Bernhard, On Co Founder and multiple Ironman champion. “As a runner, you need your shoe to perform at its best so you can too. You won’t say yes to second best.
Since no other foam was able to offer what we wanted, we decided to build our own. Helion™ is a lighter, softer, and more agile foam for a ride that feels more alive every step of the run.”
The all-new Cloudswift is made for urban runners who like to keep their shoes light and swift yet still have superior cushioning and road protection. While newly shaped Cloud elements on the sole collapse diagonally to increase horizontal cushioning, durable rubber reinforcements provide enhanced traction. In the forefoot, Cloud elements connect at the central channel for a more directional push-off without energy loss.
To celebrate the birth of On’s new superfoam, the Cloudswift will be released on February 28th, 2019 in Denim/Midnight, Rock/Slate and Rust/Rock for men and in Plum/Dawn, Glacier/White and Teal/Storm for women.
Kate Allan, PR Lead – Aspire PR & Marketing
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