The lightweight and versatile trail shoe for outdoor adventures

Zürich, Switzerland, March 10, 2022 – Trail running may be growing in popularity among the road running community. But it can still seem inaccessible and the preserve of athletic elites. Swiss running brand On is changing that today with its Cloudvista, the innovative new shoe that brings trail running to all.

With its imposing vistas, its top-tech gear and its specialist terms and references, trail running can seem like a world of its own. But On holds the key to such outdoor adventures: the Cloudvista, a lightweight trail running shoe for moderate and urban off-road conditions.

The Cloudvista combines On’s signature CloudTec® midsole with HelionTM superfoam, to create a balanced level of cushioning for a comfortable ride. This is then supplemented by a MissiongripTM outsole whose small rubber lugs provide traction and grip whenever concrete gives way to dirt path. And with its thin yet protective upper which is further reinforced in exposed areas, the lightweight Cloudvista is a genuine package of innovative construction and tried-and-tested technologies.

For runners living in urban areas, the Cloudvista is the perfect gateway into a first trail running experience on park paths or lakeside loops close to city centres. From its high-tech composition to its distinctive colouring and design, the Cloudvista truly stands out from typical running shoes. Borrowing from the technologies of its long-distance Cloudultra cousin, the Cloudvista is a high performer in environmental terms, too, boasting 70% recycled polyester in the upper and total recycled content of up to 20%.

The Cloudvista is available from and selected retail partners worldwide from March 17, 2022 at a price of £130.

Hi-res images available under this link.

For media enquiries, please contact: Vikki McGill, Aspire PR, Media Relations

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Driven by peer-recommendation, On’s award-winning CloudTec® technology and groundbreaking strides in sportswear’s circular economy has attracted a fast-growing global fanbase in specialty running — inspiring humans to explore through fearless performance, mindful innovation, and purposeful design; empowering all to run on clouds. 

On is available at 7,800 retailers in over 60 countries in Europe, North America, South America, and Asia-Pacific.