Encouraged by fan demand, the high-performance sports brand has re-engineered its unique CloudTec shoe technology to adapt to the needs of young kids and pre-teens
ZURICH, Switzerland, March 2, 2023 — Today On, one of the world’s fastest growing sportswear brands, continues to expand its product offerings with the launch of its first-ever footwear collection for kids and pre-teens. Inspired by the brand’s best-selling performance shoes, the all-new Cloud Play and Cloud Sky are On’s first venture into a highly requested category by avid On fans all around the world.
“We were so inspired by the expansiveness of a child’s imagination when first concepting this line”, explains Gérald Marolf, Head of Product. “The intention was to create a fun and flexible shoe that would encourage creativity through movement. We adapted our Swiss-Engineered performance footwear, built first and foremost to sustain top-quality comfort, to create shoes that also would provide young movers the ability to endure those occasional growth spurts.”
Inspired by On’s most iconic product, the Cloud, the Cloud Play and Cloud Sky reinvent comfort and durability geared towards the young and growing mover. Built with biometrics in mind, the adapted CloudTec® technology activates at much lower weights, making them suitable for smaller feet to both move and grow freely.
A fortified toe cap adds protection and durability for kids’ multi-activity usage. On combines elastic lace with a power strap closure for a simple yet secure system for the kids’ version. To excite preteens that want the original, On has chosen the same materials and silhouette as the Cloud model.
The kids’ shoes Cloud Play and Teen shoes Cloud Sky launch globally on March 2nd, 2023, and are available at select retail partners and online at www.on-running.com.
For all media enquires please contact:
Sam Begg & Vikki McGill, On Media Relations team
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.