Meet Lotty Campbell Bird, our newest Account Manager at Aspire!     

We recently caught up with Lotty to find out more about her role, what she enjoys about PR and what keeps her busy outside of work:

I’ve come from working as an Account Manager for Ogilvy on the account for Boots Healthcare, covering everything from flu jabs to sun protection and mental health to menopause. Before this role, I worked for a PR agency that specialised in the health and wellness sector, clients included several boutique fitness studios, supplement brands and healthcare practitioners.

At Aspire I am an Account Manager, working with Threshold Sports, The Ramblers Walking Charity and OOFOS. I work closely with the team to deliver a diverse range of PR campaigns to bring the work of our clients front and centre of the media landscape across print, digital, social media, events and community activations.

Something I enjoy about PR is that it is fast-paced and reactive. There is always a new trend on the horizon, a new product being developed, a new study that’s been published and new emerging experts sharing their insights.  I love keeping up to date with everything going on in the health and fitness space as this is what I am personally passionate about, and it aligns perfectly with the work of the clients that I work with at Aspire, so work feels like play!

Something that’s grabbed my attention recently is the empowering conversations around women in sports. It was recently announced that staff at football clubs across the top two women’s leagues in England will be required to complete dedicated training on the latest evidence-based approaches to women’s health including guidelines on pregnancy, post-natal care, menstrual cycle health and pelvic health. For years the majority of fitness studies were carried out on men, but now there are growing conversations around the specific mechanics of the female body and how body composition, hormones and lifestyle can affect how we should be training to achieve the best results in amateur and professional sports.

Outside of work I love to go to yoga, Pilates and barre classes. I am a qualified Pilates and barre instructor and have started my 200-hour yoga teacher training course this year, so if I’m not teaching, I’m attending a class. I also got into strength training about 6 months ago and I am hooked. Feeling myself getting strong week on week is so satisfying and has made me feel more energised in all aspects of my life. I also have a very active spaniel called Sydney so my weekend are full of long walks and runs in the Cotswolds where I live.

If I was taking a road trip, my dream destination would be Australia and New Zealand, preferably driving a top-range VW Campervan.

To keep me company, I’d take my husband Ed and our cocker spaniel Sydney (although this depends on the size of the camper van!) We would also need to take Monopoly Deal as we can literally play this for hours on end and never get bored.

And we’d listen to endless podcasts as I’m obsessed and get through around 20 different episodes a week from comedy to conspiracy to fitness and nutrition. Highlights include the Off Menu Podcast, The Deliciously Ella Podcast and the Run Pod with Jenni Falconer.

Favourite book is tricky to pinpoint as I read a fair amount. Last year my top three books were Lessons In Chemistry by Bonnie Garmus, We All Want Impossible Things by Catherine Newman and Yellowface by R.F. Kuang 

Favourite movie/box set in recent times It has to be Succession. However, I will never get over how good Breaking Bad was, but it was a lockdown watch when I had more time on my hands. In January this year I also watched a great Australian Netflix series called Boy Swallows Universe.