Experience the UK’s most iconic cycling routes from your home using state of the art Augmented Reality technology
Running from 29th January to 3rd March 2024 – The Virtual Babble Ride Across Britain Challenge:
Using ROUVY’s immersive indoor cycling app, riders can experience key sections from the Babble Ride Across Britain adventure from the comfort of their own home.
Threshold Sports exists to enable everybody to achieve their full potential, by creating extraordinary challenges for people of all abilities. Since 2009, they have hosted the UK’s most iconic, prestigious cycling event, the Ride Across Britain, enabling thousands of riders to experience the magic of the UK’s original cycling adventure, riding from Land’s End to John o’ Groats en masse. This year they are excited to give riders the opportunity to immerse themselves virtually in the beauty of Britain and enjoy the landscapes that make the event legendary, with the launch of the Virtual Babble Ride Across Britain.
What sets this interactive adventure apart is that, using the ROUVY app, riders can experience key sections of the nine-stage Ride Across Britain route, providing the closest experience possible to riding the real thing. This makes the challenge the ideal training tool for those taking part in the event in September 2024, or for those simply looking to get a taster of some of the stunning routes traversed in the Ride Across Britain from their own homes. From picturesque Cornish villages to challenging Scottish mountain passes, each pedal stroke will take riders on a virtual tour through Britain’s cycling heritage.
ROUVY is the indoor cycling app that lets you ride real routes around the world, enabling cyclists to train, have fun and explore the world from the comfort of their own home with over 1,300 realistic and immersive rides to choose from. The platform offers a wide variety of real routes, terrains and gradients filmed in high-quality to provide as close to real-life riding as possible, allowing for route reconnaissance, virtual cyclotourism and escapism all without leaving your home.
The Virtual Babble Ride Across Britain Challenge will run from 29th January – 3rd March 2024 showcasing seven key sections of the Babble Ride Across Britain route – including Bodmin Moor in Cornwall, Cheddar Gorge in Somerset and the Cairngorms National Park in the Scottish Highlands – offering riders an unparalleled combination of stunning scenery and varied elevation from the comfort of their own homes.
All riders who complete the seven routes within the challenge will receive an in-app Virtual Ride Across Britain jersey, and will be entered into a prize draw with the chance to win one general entry to the Babble Ride Across Britain 2024 classic 9-day package.
Nick Tuppen, CEO of Threshold Sports, who deliver the Babble Ride Across Britain says: “We want to inspire as many people as possible to take on the Babble Ride Across Britain. Rouvy gives us a chance to replicate the majestic views, the leg-sapping climbs and sweeping descents of the route in full HD. It’s the perfect complement to the live event in September as it kicks off the training and fosters the community which are both key to completing RAB in real life.”
Petr Samek, CEO of ROUVY says: “ROUVY has always strived to give cyclists the most realistic indoor cycling app possible. We use actual video footage to create a cycling experience that simulates the feel and emotions of riding real-world routes from home. So we are thrilled this partnership enables us to bring to life the breathtaking scenery, iconic landmarks and historic sites of Britain from the rolling hills of Devon and Cornwall to the majestic highlands of Scotland.”
Matt Parker, CEO of Cloud Solution Provider Babble, the Title Partner of Babble Ride Across Britain says: “Having ridden Ride Across Britain eight times, I’ve been astonished by the realism of the Virtual Babble Ride Across Britain. Whilst it can never replace the sun, wind and rain of the ride itself, or its wider charitable impact, it is an incredibly valuable way to supplement training, get into the right mindset, and experience the ride as close to reality as possible – whether you plan to join us in September or not.”
To access the ROUVY platform to complete the Virtual Ride Across Britain Challenge, riders can use code RAB2M to secure a two-month free trial, after which a standard ROUVY account costs £14.99 a month.
Contact thresholdsports@aspirepr.co.uk for more information, images, media places and interview opportunities; or to for a ROUVY subscription to ride the ‘Virtual Ride Across Britain’ route
