The sports performance and nutrition market is crowded with a number of brands competing for the attention of athletes and gym-goers. Supreme Nutrition asked Aspire to help cut through the noise, make the most of its partnership with Premier League footballer Alex Oxlade-Chamberlain, and raise awareness of its product range.
Securing a premium market position
Supreme Nutrition products are used to support high-level performance and a balanced diet.
The brand sets itself apart from its rivals by rigorously testing with athletes and nutritionists to help natural improvements in both overall health and physical ability.
Aspire’s objective was to boost exposure with target consumers and ensure Supreme Nutrition was receiving media coverage that would establish it as a market leader.
“With a focus on performance, taste, quality and lifestyle, Supreme’s range works in harmony with a balanced diet.”
Making the most of high-profile partnerships
With brand ambassadors such as Alex Oxlade-Chamberlain, we had a platform to spread the Supreme Nutrition brand message and raise awareness of its product range.
We began by setting out a media strategy and activity plan including:
- media launch with full press office support
- product seeding and review programme
- content and collateral creation
To get the activity under way, we mailed out over 40 products to targeted media titles and set up 6 interviews with Alex Oxlade-Chamberlain.
We also issued 5 press releases, pitched article features, contacted 175 journalists at over 90 publications and reached out to our network of influencers.
Establishing a premier position
6.3m
total media reach
33
pieces of media and social coverage
62k
total social reach
Nourishing Supreme’s brand reputation
Aspire helped Supreme Nutrition to gain coverage in a wide range of mainstream and sports specific titles.
We secured features in The Times magazine, Sustain Health, Run247, JOE.co.uk, InTouch Rugby, SLOAN!, RugbyRep, FitPro, Women’s Running, 220Triathlon and BestFit magazine.
The total reach to date has been 6,327,508 and counting.
There have been posts from key influencers and over 10 product requests following the mail out of the press release.
We have also submitted Supreme Nutrition to the Women’s Running Awards and dispatched Supreme Nutrition products for a 3 month review programme.For more about Aspire’s work with Supreme Nutrition, visit www.supremenutrition.com.
